# #13376c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#13376c`
- RGB: rgb(19, 55, 108)
- HSL: hsl(216, 70%, 25%)
- OKLCH: oklch(0.343 0.101 258.4)
- Relative luminance: 0.0395
- Nearest named color: Atlantic Navy (#13336f, Δ 1.34) — https://brandsweets.com/colors/atlantic-navy
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/13376c

## Tints & shades

- Tints (toward white): #18468b, #1f58ad, #2467cc, #3879dc, #5a91e2, #79a5e7, #97b9ed, #b5cef2, #d8e5f8, #f6f9fd
- Shades (toward black): #123264, #102e5b, #0f2a52, #0d254a, #0b2141, #091a34, #08162b, #061223, #050d1a, #030911

## Harmonies

- Complementary: #6c4913
- Analogous: #13636c, #1c136c
- Triadic: #6c1337, #376c13
- Split-complementary: #6c1c13, #636c13
- Tetradic: #6c1363, #6c4913, #136c1c

## Colors that go with #13376c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #13376c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #13376c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 10 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #13376c, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #13376c: 5 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #13376c: 4 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Unilever (https://brandsweets.com/colors/brands/unilever-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #13376c: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #13376c: 21 real palettes, including Hasbro's brand system and Panasonic's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #13376c: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.73:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2f73da (4.59:1); AA: background → #a1a1a1 (4.54:1); AAA: text → #6396e3 (7:1); AAA: background → #c9c9c9 (7.08:1)

## Brands using this color

- **Confluent** — primary #143464 (Δ 1.56) — https://brandsweets.com/colors/brands/confluent-io
- **Hasbro** — primary #003c69 (Δ 1.843) — https://brandsweets.com/colors/brands/hasbro-com
- **Plaid** — accent #043c67 (Δ 1.967) — https://brandsweets.com/colors/brands/plaid-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/13376c-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#13376c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.