# #13239a

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#13239a`
- RGB: rgb(19, 35, 154)
- HSL: hsl(233, 78%, 34%)
- OKLCH: oklch(0.349 0.189 267.1)
- Relative luminance: 0.0367
- Nearest named color: Deepsea Kraken (#082599, Δ 0.746) — https://brandsweets.com/colors/deepsea-kraken
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/13239a

## Tints & shades

- Tints (toward white): #1629b6, #1a30d5, #2a3fe5, #495ce9, #6574ec, #808def, #a0a9f3, #bbc2f7, #dbdefb, #f6f7fe
- Shades (toward black): #11208d, #101d7f, #0e1a71, #0c1764, #0b1356, #091049, #070d3b, #060a2d, #040720, #020412

## Harmonies

- Complementary: #9a8b13
- Analogous: #13669a, #47139a
- Triadic: #9a1323, #239a13
- Split-complementary: #9a4713, #669a13
- Tetradic: #9a1366, #9a8b13, #139a47

## Colors that go with #13239a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #13239a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and Pfizer's brand system put Blue beside #13239a, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #13239a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #13239a in 6 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #13239a: 7 real palettes, including Warbyparker's brand system and Bank of America's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #13239a in 7 real palettes, including Nivea's brand system and Discord's brand system, as the supporting colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Discord (https://brandsweets.com/colors/brands/discord), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #13239a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #13239a: 3 real palettes, including Nintendo's brand system and 3M's brand system, as the accent. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5768ea (4.57:1); AA: background → #9e9e9e (4.52:1); AAA: text → #8491f0 (7.29:1); AAA: background → #c7c7c7 (7.16:1)

## Brands using this color

- **Tide** — secondary #13259c (Δ 0.535) — https://brandsweets.com/colors/brands/tide-com
- **PayPal** — primary #042c94 (Δ 1.891) — https://brandsweets.com/colors/brands/paypal-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/13239a-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#13239a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.