# #12bdca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12bdca`
- RGB: rgb(18, 189, 202)
- HSL: hsl(184, 84%, 43%)
- OKLCH: oklch(0.729 0.122 203.7)
- Relative luminance: 0.4079
- Nearest named color: Blue Bobbin (#52b4ca, Δ 3.421) — https://brandsweets.com/colors/blue-bobbin
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/12bdca

## Tints & shades

- Tints (toward white): #14d8e6, #27dfec, #43e3ef, #5be7f1, #77ebf3, #8eeef5, #abf3f8, #c2f6fa, #defafc, #f6fefe
- Shades (toward black): #10acb7, #0e9aa4, #0d8991, #0b777f, #0a6a71, #08585e, #07474b, #053538, #032326, #021213

## Harmonies

- Complementary: #ca1e12
- Analogous: #12ca7a, #1261ca
- Triadic: #ca12bd, #bdca12
- Split-complementary: #ca1261, #ca7a12
- Tetradic: #7a12ca, #ca1e12, #61ca12

## Colors that go with #12bdca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #12bdca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Warp's brand system put Blue beside #12bdca, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Unity (https://brandsweets.com/colors/brands/unity-com), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #12bdca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #12bdca: 5 real palettes, including Coca-Cola's brand system and UEFA's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #12bdca: 5 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #12bdca, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Crayon Box and Lido put Mustard Yellow beside #12bdca, as the accent. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Diner (https://brandsweets.com/palettes/vivid#diner), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #12bdca in 7 real palettes, including Confluent's brand system and Khan Academy's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Elastic (https://brandsweets.com/colors/brands/elastic-co), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0c8088 (4.71:1); AA: background → #404040 (4.52:1); AAA: text → #096167 (7.2:1); AAA: background → #212121 (7.02:1)
- On black (#000000): 9.16:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Prisma** — primary #00bbcb (Δ 0.708) — https://brandsweets.com/colors/brands/prisma-io
- **Prisma** — secondary #00bbcb (Δ 0.708) — https://brandsweets.com/colors/brands/prisma-io
- **Perplexity** — accent #1fb8cd (Δ 1.628) — https://brandsweets.com/colors/brands/perplexity
- **Canva** — primary #00c4cc (Δ 1.935) — https://brandsweets.com/colors/brands/canva-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12bdca-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12bdca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.