# #12ab70

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12ab70`
- RGB: rgb(18, 171, 112)
- HSL: hsl(157, 81%, 37%)
- OKLCH: oklch(0.655 0.146 159.5)
- Relative luminance: 0.3042
- Nearest named color: Jade (#00a86b, Δ 1.087) — https://brandsweets.com/colors/jade
- Moods: vivid
- Page: https://brandsweets.com/colors/12ab70

## Tints & shades

- Tints (toward white): #15c682, #18e295, #2fe9a2, #4becae, #6befbd, #87f2c9, #a3f5d6, #bef8e2, #dafbee, #f6fefb
- Shades (toward black): #109d67, #0f8a5b, #0d7d52, #0c6f49, #0a6140, #084e34, #07412a, #053321, #032015, #02120c

## Harmonies

- Complementary: #ab124d
- Analogous: #12ab24, #1299ab
- Triadic: #7012ab, #ab7012
- Split-complementary: #ab1299, #ab2412
- Tetradic: #2412ab, #ab124d, #99ab12

## Colors that go with #12ab70

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #12ab70: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Spotify's brand system put Blue beside #12ab70, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Kia (https://brandsweets.com/colors/brands/kia-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #12ab70 in 5 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #12ab70: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Fintech Trust and Telehealth put Midnight Blue beside #12ab70, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #12ab70 in 7 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #12ab70 in 12 real palettes, including Chime's brand system and Undergrowth, as the lead colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #12ab70 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0e8658 (4.6:1); AA: background → #2e2e2e (4.58:1); AAA: text → #0b6643 (7.01:1); AAA: background → #000000 (7.08:1)
- On black (#000000): 7.08:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Fintech Trust** (cool, clean, modern) — #0b3d91, #4b6a9b, #00a878, #ffffff, #0b1f3a — Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors. — tool: https://brandsweets.com/palettes/new/0b3d91-4b6a9b-00a878-ffffff-0b1f3a — collection: https://brandsweets.com/palettes/cool

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12ab70-a2beb7-d459c4-1f2c2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12ab70" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
