# #12a701

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12a701`
- RGB: rgb(18, 167, 1)
- HSL: hsl(114, 99%, 33%)
- OKLCH: oklch(0.632 0.213 142.1)
- Relative luminance: 0.2777
- Nearest named color: Hedged Garden (#00aa11, Δ 0.833) — https://brandsweets.com/colors/hedged-garden
- Moods: vivid
- Page: https://brandsweets.com/colors/12a701

## Tints & shades

- Tints (toward white): #15cb01, #18e901, #28fe10, #44fe2f, #64fe52, #7ffe71, #9ffe94, #baffb3, #daffd6, #f6fff5
- Shades (toward black): #109801, #0e8901, #0d7a01, #0b6b01, #0a6000, #085100, #074200, #053300, #042400, #021400

## Harmonies

- Complementary: #9701a7
- Analogous: #65a701, #01a743
- Triadic: #0112a7, #a70112
- Split-complementary: #4301a7, #a70165
- Tetradic: #0165a7, #9701a7, #a74301

## Colors that go with #12a701

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Instacart's brand system put Blue beside #12a701, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #12a701 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Taupe** #483c32 [pool] — Taupe is paired with #12a701 in 6 real palettes, including Instacart's brand system and Obsidian's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Acer (https://brandsweets.com/colors/brands/acer-com). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #12a701 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #12a701: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #12a701: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #12a701 in 3 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Red** #ff0000 [harmony, pool: triadic] — Red completes a triad with #12a701 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0e8901 (4.57:1); AA: background → #292929 (4.54:1); AAA: text → #0b6501 (7.3:1)
- On black (#000000): 6.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #12ad01 (7:1)

## Brands using this color

- **Prada** — accent #10a70d (Δ 0.263) — https://brandsweets.com/colors/brands/prada-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12a701-a2bea2-8a4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12a701" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.