# #12a4e2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12a4e2`
- RGB: rgb(18, 164, 226)
- HSL: hsl(198, 85%, 48%)
- OKLCH: oklch(0.679 0.141 235.2)
- Relative luminance: 0.3217
- Nearest named color: Blue Burst (#309cd0, Δ 3.023) — https://brandsweets.com/colors/blue-burst
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/12a4e2

## Tints & shades

- Tints (toward white): #21b0ed, #39b8ef, #50c1f1, #68c9f3, #80d2f5, #97daf7, #afe2f8, #c6ebfa, #def3fc, #f6fcfe
- Shades (toward black): #1196d0, #0f85b8, #0d78a5, #0b678e, #0a597b, #084b68, #073a50, #052c3d, #031b26, #020e13

## Harmonies

- Complementary: #e25112
- Analogous: #12e2b9, #123ce2
- Triadic: #e212a4, #a4e212
- Split-complementary: #e2123c, #e2b912
- Tetradic: #b912e2, #e25112, #3ce212

## Colors that go with #12a4e2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #12a4e2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Bronze** #cd7f32 [harmony, pool: complementary] — Bronze sits directly opposite #12a4e2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/bronze
- **Amber** #ffbf00 [pool] — Amber is paired with #12a4e2 in 8 real palettes, including Salesforce's brand system and NBA's brand system, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), NBA (https://brandsweets.com/colors/brands/nba-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Unity's brand system and Warp's brand system put Blue beside #12a4e2, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #12a4e2 in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #12a4e2: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #12a4e2 in 4 real palettes, including Calm's brand system and Salesforce's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including SoFi's brand system and Kraken's brand system put Midnight Blue beside #12a4e2, as the accent. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0e7eaf (4.54:1); AA: background → #303030 (4.67:1); AAA: text → #0a5c7f (7.37:1); AAA: background → #0a0a0a (7.01:1)
- On black (#000000): 7.43:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Elastic** — secondary #00a9e5 (Δ 1.342) — https://brandsweets.com/colors/brands/elastic-co
- **Peacock** — accent #069de0 (Δ 1.996) — https://brandsweets.com/colors/brands/peacocktv-com

## Curated palettes containing it

- **Arctic** (clean, cool, minimal) — #0f1b2d, #7d93a8, #0ea5e9, #ffffff — Navy type on white with an ice-blue accent: crisp and corporate without going grey. — tool: https://brandsweets.com/palettes/new/0f1b2d-7d93a8-0ea5e9-ffffff — collection: https://brandsweets.com/palettes/clean

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12a4e2-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12a4e2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.