# #1297bf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1297bf`
- RGB: rgb(18, 151, 191)
- HSL: hsl(194, 83%, 41%)
- OKLCH: oklch(0.631 0.117 225.8)
- Relative luminance: 0.2602
- Nearest named color: Blue Ocean (#009dc4, Δ 1.683) — https://brandsweets.com/colors/blue-ocean
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1297bf

## Tints & shades

- Tints (toward white): #14addb, #1fbbea, #3bc3ed, #57ccef, #73d4f2, #8adbf4, #a6e4f7, #c2edf9, #daf4fc, #f6fcfe
- Shades (toward black): #1088ad, #0f7d9f, #0d6e8c, #0b6079, #0a556b, #084659, #073746, #052833, #031d25, #020f13

## Harmonies

- Complementary: #bf3a12
- Analogous: #12bf91, #1240bf
- Triadic: #bf1297, #97bf12
- Split-complementary: #bf1240, #bf9112
- Tetradic: #9112bf, #bf3a12, #40bf12

## Colors that go with #1297bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1297bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #1297bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #1297bf in 6 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1297bf: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1297bf: 7 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #1297bf: 18 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [harmony, pool: analogous] — Dodger Blue is #1297bf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Bluesky Social (https://brandsweets.com/colors/brands/bsky-app), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #1297bf in 6 real palettes, including Ledger Dark and Chevrolet's brand system, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Disney (https://brandsweets.com/colors/brands/disney-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0f7d9f (4.71:1); AA: background → #242424 (4.59:1); AAA: text → #0b6079 (7.09:1)
- On black (#000000): 6.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #13a2cd (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1297bf-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1297bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.