# #12971b

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12971b`
- RGB: rgb(18, 151, 27)
- HSL: hsl(124, 79%, 33%)
- OKLCH: oklch(0.589 0.189 143.2)
- Relative luminance: 0.2234
- Nearest named color: Herbalist’s Garden (#119900, Δ 1.184) — https://brandsweets.com/colors/herbalists-garden
- Moods: vivid
- Page: https://brandsweets.com/colors/12971b

## Tints & shades

- Tints (toward white): #15b720, #19d225, #28e635, #44e94f, #64ed6d, #7ff087, #9ff4a5, #bbf7bf, #dafbdd, #f6fef6
- Shades (toward black): #108918, #0e7b16, #0d6e13, #0b6011, #0a570f, #09490d, #073b0a, #052e08, #042006, #021203

## Harmonies

- Complementary: #97128e
- Analogous: #4b9712, #12975d
- Triadic: #1b1297, #971b12
- Split-complementary: #5d1297, #97124b
- Tetradic: #124b97, #97128e, #975d12

## Colors that go with #12971b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #12971b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #12971b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #12971b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #12971b: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #12971b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #12971b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 3 real palettes, including Instacart's brand system and Kia's brand system put Blue beside #12971b, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #12971b, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.84:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #108918 (4.55:1); AA: background → #1a1a1a (4.53:1); AAA: text → #0c6412 (7.38:1)
- On black (#000000): 5.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #14ad1f (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12971b-a2bea7-a24edf-1f2d26-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12971b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.