# #1277fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1277fd`
- RGB: rgb(18, 119, 253)
- HSL: hsl(214, 98%, 53%)
- OKLCH: oklch(0.597 0.217 258.6)
- Relative luminance: 0.2041
- Nearest named color: Azure (#007fff, Δ 1.928) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1277fd

## Tints & shades

- Tints (toward white): #2b86fd, #3f91fd, #58a0fd, #6dabfe, #86bafe, #9ac5fe, #b3d4fe, #c7dffe, #e1eeff, #f5f9ff
- Shades (toward black): #026af2, #025fd9, #0254c0, #0249a7, #014092, #013579, #012a60, #011f47, #00142d, #000914

## Harmonies

- Complementary: #fd9712
- Analogous: #12edfd, #2112fd
- Triadic: #fd1277, #77fd12
- Split-complementary: #fd2112, #edfd12
- Tetradic: #fd12ed, #fd9712, #12fd21

## Colors that go with #1277fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1277fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1277fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #1277fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #1277fd in 9 real palettes, including Google's brand system and Walmart's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Penpot's brand system and Cargo's brand system put Blue beside #1277fd, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1277fd: 11 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1277fd: 5 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1277fd: 9 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #026df7 (4.63:1); AA: background → #121212 (4.53:1); AAA: text → #0252bb (7.17:1)
- On black (#000000): 5.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4997fd (7.13:1)

## Brands using this color

- **Penpot** — accent #1677ff (Δ 0.332) — https://brandsweets.com/colors/brands/penpot-app
- **Confluent** — secondary #0079ff (Δ 0.573) — https://brandsweets.com/colors/brands/confluent-io
- **Absolut** — secondary #007aff (Δ 0.761) — https://brandsweets.com/colors/brands/absolut-com
- **Abstract** — accent #007aff (Δ 0.761) — https://brandsweets.com/colors/brands/abstract-com
- **ASUS** — secondary #007aff (Δ 0.761) — https://brandsweets.com/colors/brands/asus-com
- **Cargo** — primary #007aff (Δ 0.761) — https://brandsweets.com/colors/brands/cargo-site
- **Databricks** — accent #007aff (Δ 0.761) — https://brandsweets.com/colors/brands/databricks-com
- **Liquid Death** — secondary #007aff (Δ 0.761) — https://brandsweets.com/colors/brands/liquiddeath-com
- **PostHog** — primary #007aff (Δ 0.761) — https://brandsweets.com/colors/brands/posthog-com
- **Samsung** — secondary #007aff (Δ 0.761) — https://brandsweets.com/colors/brands/samsung-com
- **OnePlus** — secondary #007bff (Δ 0.976) — https://brandsweets.com/colors/brands/oneplus-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1277fd-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1277fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.