# #1268fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1268fd`
- RGB: rgb(18, 104, 253)
- HSL: hsl(218, 98%, 53%)
- OKLCH: oklch(0.567 0.235 261.3)
- Relative luminance: 0.1712
- Nearest named color: Bluerocratic (#1f66ff, Δ 0.666) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1268fd

## Tints & shades

- Tints (toward white): #2b78fd, #3f85fd, #5895fd, #6da2fe, #86b2fe, #9abffe, #b3cffe, #c7dcfe, #e1ecff, #f5f9ff
- Shades (toward black): #025af2, #0251d9, #0248c0, #023ea7, #013792, #012d79, #012460, #011a47, #00112d, #000814

## Harmonies

- Complementary: #fda612
- Analogous: #12ddfd, #3112fd
- Triadic: #fd1268, #68fd12
- Split-complementary: #fd3112, #ddfd12
- Tetradic: #fd12dd, #fda612, #12fd31

## Colors that go with #1268fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1268fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1268fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #1268fd in 8 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including MongoDB's brand system and Dropbox's brand system put Blue beside #1268fd, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1268fd: 13 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1268fd: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1268fd: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1268fd: 5 real palettes, including OnePlus's brand system and PostHog's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), PostHog (https://brandsweets.com/colors/brands/posthog-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Bluesky Social (https://brandsweets.com/colors/brands/bsky-app). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #024dcf (7.08:1)
- On black (#000000): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #176bfd (4.56:1); AA: background → #fafafa (4.55:1); AAA: text → #5895fd (7.13:1)

## Brands using this color

- **Yahoo** — accent #0f69ff (Δ 0.37) — https://brandsweets.com/colors/brands/yahoo-com
- **Behance** — primary #1769ff (Δ 0.452) — https://brandsweets.com/colors/brands/behance-net
- **Square** — primary #006aff (Δ 0.583) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 0.583) — https://brandsweets.com/colors/brands/squareup-com
- **WWE** — accent #0166ff (Δ 0.728) — https://brandsweets.com/colors/brands/wwe-com
- **MongoDB** — secondary #006cfa (Δ 1.023) — https://brandsweets.com/colors/brands/mongodb-com
- **Elastic** — accent #0d6efd (Δ 1.368) — https://brandsweets.com/colors/brands/elastic-co
- **IBM** — secondary #0f62fe (Δ 1.385) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — accent #0062fe (Δ 1.534) — https://brandsweets.com/colors/brands/ibm-com
- **Webflow** — primary #146cf4 (Δ 1.66) — https://brandsweets.com/colors/brands/webflow-com
- **Dropbox** — secondary #0061fe (Δ 1.749) — https://brandsweets.com/colors/brands/dropbox-com
- **Dropbox** — primary #0061ff (Δ 1.758) — https://brandsweets.com/colors/brands/dropbox-com
- **Docker** — secondary #2560ff (Δ 1.768) — https://brandsweets.com/colors/brands/docker-com
- **Nivea** — secondary #0f60ff (Δ 1.833) — https://brandsweets.com/colors/brands/nivea-com
- **Ubisoft** — accent #006ef5 (Δ 1.844) — https://brandsweets.com/colors/brands/ubisoft-com
- **Cisco** — secondary #0a60ff (Δ 1.877) — https://brandsweets.com/colors/brands/cisco-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1268fd-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1268fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.