# #1268ca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1268ca`
- RGB: rgb(18, 104, 202)
- HSL: hsl(212, 84%, 43%)
- OKLCH: oklch(0.527 0.17 256.1)
- Relative luminance: 0.1429
- Nearest named color: Denim (#1560bd, Δ 2.796) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1268ca

## Tints & shades

- Tints (toward white): #1476e6, #2783ec, #4393ef, #5ba1f1, #77b1f3, #8ebef5, #abcff8, #c2dcfa, #deecfc, #f6fafe
- Shades (toward black): #105eb7, #0e54a4, #0d4b91, #0b417f, #0a3a71, #08305e, #07274b, #051d38, #031326, #020a13

## Harmonies

- Complementary: #ca7412
- Analogous: #12c4ca, #1812ca
- Triadic: #ca1268, #68ca12
- Split-complementary: #ca1812, #c4ca12
- Tetradic: #ca12c4, #ca7412, #12ca18

## Colors that go with #1268ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1268ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1268ca — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1268ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1268ca in 10 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #1268ca, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1268ca: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1268ca: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1268ca: 8 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.44:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0f57a9 (7.1:1)
- On black (#000000): 3.86:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1474e1 (4.62:1); AA: background → #ebebeb (4.57:1); AAA: text → #4d99ef (7.12:1)

## Brands using this color

- **Apple** — accent #0066cc (Δ 0.844) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 0.844) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 0.844) — https://brandsweets.com/colors/brands/unilever-com
- **Fitbit** — secondary #1967d2 (Δ 1.335) — https://brandsweets.com/colors/brands/fitbit-com
- **Linkedin** — secondary #0a66c2 (Δ 1.382) — https://brandsweets.com/colors/brands/linkedin-com
- **Postman** — accent #0265d2 (Δ 1.601) — https://brandsweets.com/colors/brands/postman-com
- **Pizza Hut** — accent #266dcc (Δ 1.829) — https://brandsweets.com/colors/brands/pizzahut-com
- **Khan Academy** — accent #0069d6 (Δ 1.857) — https://brandsweets.com/colors/brands/khanacademy-org
- **PlanetScale** — accent #0b6ec5 (Δ 1.864) — https://brandsweets.com/colors/brands/planetscale-com
- **NBA** — secondary #0268d6 (Δ 1.871) — https://brandsweets.com/colors/brands/nba-com
- **American Express** — accent #006fcf (Δ 1.886) — https://brandsweets.com/colors/brands/americanexpress-com
- **Wikipedia** — secondary #3366cc (Δ 1.931) — https://brandsweets.com/colors/brands/wikipedia-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1268ca-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1268ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.