# #12484f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12484f`
- RGB: rgb(18, 72, 79)
- HSL: hsl(187, 63%, 19%)
- OKLCH: oklch(0.371 0.056 207.6)
- Relative luminance: 0.0533
- Nearest named color: Cold and Dark (#154250, Δ 2.088) — https://brandsweets.com/colors/cold-and-dark
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/12484f

## Tints & shades

- Tints (toward white): #196670, #218491, #29a3b3, #33bed1, #55c9d8, #72d2df, #93dde6, #b4e7ee, #d5f2f6, #f7fcfd
- Shades (toward black): #11444b, #0f3d43, #0e393e, #0c3136, #0b2d32, #09262a, #082225, #071a1d, #061719, #040f11

## Harmonies

- Complementary: #4f1912
- Analogous: #124f38, #12294f
- Triadic: #4f1248, #484f12
- Split-complementary: #4f1229, #4f3812
- Tetradic: #38124f, #4f1912, #294f12

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #20818d (4.59:1); AA: background → #adadad (4.53:1); AAA: text → #2aa6b7 (7.24:1); AAA: background → #d9d9d9 (7.2:1)

## Brands using this color

- **Zendesk** — accent #17494d (Δ 0.654) — https://brandsweets.com/colors/brands/zendesk-com
- **HubSpot** — primary #124548 (Δ 1.37) — https://brandsweets.com/colors/brands/hubspot-com
- **HubSpot** — accent #124548 (Δ 1.37) — https://brandsweets.com/colors/brands/hubspot-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12484f-a2b8be-df4e83-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12484f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.