# #12475e

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12475e`
- RGB: rgb(18, 71, 94)
- HSL: hsl(198, 68%, 22%)
- OKLCH: oklch(0.375 0.066 231.5)
- Relative luminance: 0.0544
- Nearest named color: Capital Blue (#1a4157, Δ 1.997) — https://brandsweets.com/colors/capital-blue
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/12475e

## Tints & shades

- Tints (toward white): #186181, #1e789f, #2592c1, #31a6d8, #54b5de, #76c4e5, #94d1eb, #b6dff1, #d4ecf7, #f6fbfd
- Shades (toward black): #104156, #0f3a4d, #0e3749, #0c3140, #0b2a38, #09242f, #071d27, #071a22, #05131a, #030d11

## Harmonies

- Complementary: #5e2912
- Analogous: #125e4f, #12215e
- Triadic: #5e1247, #475e12
- Split-complementary: #5e1221, #5e4f12
- Tetradic: #4f125e, #5e2912, #215e12

## Colors that go with #12475e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #12475e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #12475e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #12475e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #12475e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 10 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #12475e, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #12475e, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #12475e: 5 real palettes, including Paper & Pine and Open House, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #12475e: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #207fa7 (4.66:1); AA: background → #b0b0b0 (4.64:1); AAA: text → #29a2d6 (7.23:1); AAA: background → #d9d9d9 (7.12:1)

## Brands using this color

- **IHG** — accent #1f4456 (Δ 1.593) — https://brandsweets.com/colors/brands/ihg-com
- **Codecademy** — primary #1c4454 (Δ 1.772) — https://brandsweets.com/colors/brands/codecademy-com
- **Auth0** — secondary #27455c (Δ 1.776) — https://brandsweets.com/colors/brands/auth0-com
- **Hinge** — secondary #27455c (Δ 1.776) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — secondary #27455c (Δ 1.776) — https://brandsweets.com/colors/brands/jackdaniels-com
- **Lamborghini** — accent #27455c (Δ 1.776) — https://brandsweets.com/colors/brands/lamborghini-com
- **Puma** — accent #27455c (Δ 1.776) — https://brandsweets.com/colors/brands/puma-com
- **Stanley** — accent #27455c (Δ 1.776) — https://brandsweets.com/colors/brands/stanley1913-com
- **Starlink** — primary #27455c (Δ 1.776) — https://brandsweets.com/colors/brands/starlink-com
- **Zoom** — accent #27455c (Δ 1.776) — https://brandsweets.com/colors/brands/zoom-us

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12475e-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12475e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.