# #123768

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#123768`
- RGB: rgb(18, 55, 104)
- HSL: hsl(214, 70%, 24%)
- OKLCH: oklch(0.34 0.096 256.8)
- Relative luminance: 0.0386
- Nearest named color: Atlantic Navy (#13336f, Δ 1.797) — https://brandsweets.com/colors/atlantic-navy
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/123768

## Tints & shades

- Tints (toward white): #184886, #1e5aa9, #236ac7, #387fdc, #5692e1, #74a6e7, #97bced, #b5d0f2, #d8e6f8, #f6f9fd
- Shades (toward black): #11335f, #0f2e57, #0e2a4e, #0c2545, #0b203d, #091c34, #08172b, #061223, #050e1a, #030911

## Harmonies

- Complementary: #684312
- Analogous: #126268, #181268
- Triadic: #681237, #376812
- Split-complementary: #681812, #626812
- Tetradic: #681262, #684312, #126818

## Colors that go with #123768

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #123768 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #123768's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 12 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #123768, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #123768, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #123768: 6 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #123768: 4 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Unilever (https://brandsweets.com/colors/brands/unilever-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #123768: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #123768: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.85:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2674d9 (4.58:1); AA: background → #a1a1a1 (4.59:1); AAA: text → #5f98e3 (7.09:1); AAA: background → #c7c7c7 (7.01:1)

## Brands using this color

- **Confluent** — primary #143464 (Δ 1.053) — https://brandsweets.com/colors/brands/confluent-io
- **Hasbro** — primary #003c69 (Δ 1.622) — https://brandsweets.com/colors/brands/hasbro-com
- **Plaid** — accent #043c67 (Δ 1.632) — https://brandsweets.com/colors/brands/plaid-com
- **Marvel** — secondary #223364 (Δ 1.855) — https://brandsweets.com/colors/brands/marvel-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/123768-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#123768" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.