# #12343f A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#12343f` - RGB: rgb(18, 52, 63) - HSL: hsl(195, 56%, 16%) - OKLCH: oklch(0.305 0.044 222.4) - Relative luminance: 0.0294 - Nearest named color: Elite Teal (#133337, Δ 1.419) — https://brandsweets.com/colors/elite-teal - Moods: cool, dark, luxury, bold, modern - Page: https://brandsweets.com/colors/12343f ## Tints & shades - Tints (toward white): #1b4e5f, #24687f, #2e86a3, #37a0c3, #54b0cf, #74bfd8, #94cde1, #b7deeb, #d7edf4, #f7fbfd - Shades (toward black): #11313c, #102e38, #0d2730, #0c242c, #0b2128, #0a1d24, #091a20, #071418, #061014, #040d10 ## Harmonies - Complementary: #401d12 - Analogous: #124034, #121d40 - Triadic: #401234, #344012 - Split-complementary: #40121d, #403412 - Tetradic: #341240, #401d12, #1d4012 ## Colors that go with #12343f Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #12343f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev). — https://brandsweets.com/colors/crimson - **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #12343f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna - **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #12343f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Astro (https://brandsweets.com/colors/brands/astro-build), Plaid (https://brandsweets.com/colors/brands/plaid-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue - **Teal** #008080 [harmony, pool: analogous] — Teal is #12343f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Alpine (https://brandsweets.com/palettes/cool#alpine), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal - **Amber** #ffbf00 [pool] — Amber is paired with #12343f in 9 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 17 real palettes, including Minecraft's brand system and Headspace's brand system put Blue beside #12343f, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue - **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #12343f, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink - **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #12343f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 13.22:1 — AA pass, AA-large pass, AAA pass - On black (#000000): 1.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2c7f9b (4.62:1); AA: background → #999999 (4.64:1); AAA: text → #38a3c7 (7.23:1); AAA: background → #bdbdbd (7.04:1) ## Brands using this color - **UEFA** — secondary #1a313c (Δ 1.17) — https://brandsweets.com/colors/brands/uefa-com ## Curated palettes containing it - **Lido** (summer, vivid, light, playful) — #00a6c7, #ff6b6b, #ffd166, #ffffff, #12303a — Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile. — tool: https://brandsweets.com/palettes/new/00a6c7-ff6b6b-ffd166-ffffff-12303a — collection: https://brandsweets.com/palettes/summer ## Fonts for this mood - luxury: https://brandsweets.com/fonts/mood/luxury - bold: https://brandsweets.com/fonts/mood/bold - modern: https://brandsweets.com/fonts/mood/modern ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12343f-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#12343f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.