# #12330a

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12330a`
- RGB: rgb(18, 51, 10)
- HSL: hsl(108, 67%, 12%)
- OKLCH: oklch(0.286 0.077 140)
- Relative luminance: 0.0252
- Nearest named color: Dark Serpent (#113311, Δ 0.766) — https://brandsweets.com/colors/dark-serpent
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/12330a

## Tints & shades

- Tints (toward white): #205912, #2c7b18, #3aa220, #46c427, #5ed93f, #7ee166, #9be788, #bbefae, #d8f6d0, #f8fdf6
- Shades (toward black): #112f09, #0f2b08, #0f2b08, #0e2608, #0c2207, #0b1e06, #091a05, #091a05, #081504, #061103

## Harmonies

- Complementary: #2b0a33
- Analogous: #27330a, #0a3316
- Triadic: #0a1233, #330a12
- Split-complementary: #160a33, #330a27
- Tetradic: #0a2733, #2b0a33, #33160a

## Colors that go with #12330a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #12330a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Chobani (https://brandsweets.com/colors/brands/chobani-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #12330a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: New Balance (https://brandsweets.com/colors/brands/newbalance-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #12330a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #12330a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #12330a in 8 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Instacart's brand system and Headspace's brand system put Blue beside #12330a, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #12330a, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #12330a in 5 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.97:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #31881b (4.67:1); AA: background → #949494 (4.6:1); AAA: text → #3faf23 (7.37:1); AAA: background → #b8b8b8 (7.04:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12330a-a4bea2-7c4edf-1f2d23-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12330a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.