# #12232b

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12232b`
- RGB: rgb(18, 35, 43)
- HSL: hsl(199, 41%, 12%)
- OKLCH: oklch(0.245 0.027 229.6)
- Relative luminance: 0.0151
- Nearest named color: Sunken Ship (#10252a, Δ 0.836) — https://brandsweets.com/colors/sunken-ship
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/12232b

## Tints & shades

- Tints (toward white): #203e4c, #2c5568, #396f89, #4587a5, #5d9ebb, #7eb1c9, #9ac2d5, #bbd6e2, #d7e7ee, #f8fbfc
- Shades (toward black): #112028, #0f1d24, #0f1d24, #0e1a20, #0c171d, #0b1519, #091216, #091216, #080f12, #060c0e

## Harmonies

- Complementary: #2b1a12
- Analogous: #122b27, #12172b
- Triadic: #2b1223, #232b12
- Split-complementary: #2b1217, #2b2712
- Tetradic: #27122b, #2b1a12, #172b12

## Colors that go with #12232b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #12232b without the hard edge of pure #000. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #12232b in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #12232b, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #12232b in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Estate put Blush Pink beside #12232b, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #12232b, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #12232b, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #12232b in 6 real palettes, including Chalkboard and Coastal, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.14:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #417e9b (4.68:1); AA: background → #8a8a8a (4.68:1); AAA: text → #5d9ebb (7.07:1); AAA: background → #ababab (7.03:1)

## Brands using this color

- **NFL** — accent #172029 (Δ 1.161) — https://brandsweets.com/colors/brands/nfl-com
- **Box** — text #151f26 (Δ 1.488) — https://brandsweets.com/colors/brands/box-com
- **AT&T** — primary #1d2329 (Δ 1.642) — https://brandsweets.com/colors/brands/att-com
- **AT&T** — text #1d2329 (Δ 1.642) — https://brandsweets.com/colors/brands/att-com
- **Subaru** — text #1d252c (Δ 1.863) — https://brandsweets.com/colors/brands/subaru-com

## Curated palettes containing it

- **Alpine** (cool, clean, light) — #1f6f8b, #7fa2b6, #e76f51, #f5f8fa, #15222e — Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle. — tool: https://brandsweets.com/palettes/new/1f6f8b-7fa2b6-e76f51-f5f8fa-15222e — collection: https://brandsweets.com/palettes/cool

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12232b-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12232b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.