# #121afd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#121afd`
- RGB: rgb(18, 26, 253)
- HSL: hsl(238, 98%, 53%)
- OKLCH: oklch(0.463 0.302 265.4)
- Relative luminance: 0.0796
- Nearest named color: blue (#0000ff, Δ 1.728) — https://brandsweets.com/colors/blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/121afd

## Tints & shades

- Tints (toward white): #2b32fd, #3f45fd, #585efd, #6d71fe, #868afe, #9a9dfe, #b3b6fe, #c7c9fe, #e1e2ff, #f5f5ff
- Shades (toward black): #020af2, #0209d9, #0208c0, #0207a7, #010692, #010579, #010460, #010347, #00022d, #000114

## Harmonies

- Complementary: #fdf512
- Analogous: #128ffd, #7f12fd
- Triadic: #fd121a, #1afd12
- Split-complementary: #fd7f12, #8ffd12
- Tetradic: #fd128f, #fdf512, #12fd7f

## Colors that go with #121afd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #121afd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #121afd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #121afd: 10 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #121afd: 4 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #121afd: 6 real palettes, including Activision's brand system and Pixar's brand system, as the supporting colour. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #121afd: 7 real palettes, including Unity's brand system and Cargo's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #121afd, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #121afd in 7 real palettes, including Glossier's brand system and Doordash's brand system, as the supporting colour. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5d63fd (4.67:1); AA: background → #c2c2c2 (4.55:1); AAA: text → #868afe (7.08:1); AAA: background → #f0f0f0 (7.11:1)

## Brands using this color

- **native Cybersecurity** — accent #0024ff (Δ 0.974) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Glossier** — accent #0600ff (Δ 1.549) — https://brandsweets.com/colors/brands/glossier-com
- **Gap** — accent #0000ff (Δ 1.728) — https://brandsweets.com/colors/brands/gap-com
- **Unity** — secondary #0000ff (Δ 1.728) — https://brandsweets.com/colors/brands/unity-com
- **EA** — secondary #2b00ff (Δ 1.933) — https://brandsweets.com/colors/brands/ea-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/121afd-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#121afd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.