# #12151c

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12151c`
- RGB: rgb(18, 21, 28)
- HSL: hsl(222, 22%, 9%)
- OKLCH: oklch(0.196 0.015 266.8)
- Relative luminance: 0.0075
- Nearest named color: Back in Black (#16141c, Δ 0.814) — https://brandsweets.com/colors/back-in-black
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/12151c

## Tints & shades

- Tints (toward white): #242a38, #363f54, #485470, #5a698c, #707fa4, #8996b3, #a5afc5, #c1c8d7, #dde0e9, #f9f9fb
- Shades (toward black): #12151c, #101319, #101319, #0e1016, #0e1016, #0c0e13, #0c0e13, #0a0c10, #0a0c10, #08090c

## Harmonies

- Complementary: #1c1912
- Analogous: #121a1c, #14121c
- Triadic: #1c1215, #151c12
- Split-complementary: #1c1412, #1a1c12
- Tetradic: #1c121a, #1c1912, #121c14

## Colors that go with #12151c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #12151c without the hard edge of pure #000. Seen in: PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Puma (https://brandsweets.com/colors/brands/puma-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #12151c in 18 real palettes, including Lemon Squeezy's brand system and Ahrefs's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Monzo's brand system and MongoDB's brand system put Blue beside #12151c, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #12151c in 10 real palettes, including Prepare your taste buds...'s brand system and Klarna US's brand system, as the accent. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Cartier's brand system put Blush Pink beside #12151c, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Garnet put Brown beside #12151c, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #12151c, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #12151c in 6 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #63749c (4.51:1); AA: background → #808080 (4.62:1); AAA: text → #8996b3 (7.08:1); AAA: background → #a1a1a1 (7.07:1)

## Brands using this color

- **Xfinity** — primary #141417 (Δ 1.001) — https://brandsweets.com/colors/brands/xfinity-com
- **Xfinity** — text #141417 (Δ 1.001) — https://brandsweets.com/colors/brands/xfinity-com
- **Bose** — primary #131317 (Δ 1.064) — https://brandsweets.com/colors/brands/bose-com
- **Bose** — text #131317 (Δ 1.064) — https://brandsweets.com/colors/brands/bose-com
- **Character** — primary #11181c (Δ 1.146) — https://brandsweets.com/colors/brands/character-ai
- **Character** — text #11181c (Δ 1.146) — https://brandsweets.com/colors/brands/character-ai
- **Affirm** — text #101820 (Δ 1.179) — https://brandsweets.com/colors/brands/affirm-com
- **Chase** — text #101820 (Δ 1.179) — https://brandsweets.com/colors/brands/chase-com
- **Lemon Squeezy** — text #121217 (Δ 1.291) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Liquid Death** — primary #151515 (Δ 1.492) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Retool** — text #151515 (Δ 1.492) — https://brandsweets.com/colors/brands/retool-com
- **Rivian** — primary #151515 (Δ 1.492) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — text #151515 (Δ 1.492) — https://brandsweets.com/colors/brands/rivian-com
- **Railway** — text #13111c (Δ 1.499) — https://brandsweets.com/colors/brands/railway-app
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — primary #181416 (Δ 1.545) — https://brandsweets.com/colors/brands/playstation-com
- **Airtable** — text #161616 (Δ 1.554) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.554) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.554) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.554) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.554) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.554) — https://brandsweets.com/colors/brands/ibm-com
- **Abstract** — primary #141414 (Δ 1.561) — https://brandsweets.com/colors/brands/abstract-com
- **LEGO** — primary #141414 (Δ 1.561) — https://brandsweets.com/colors/brands/lego-com
- **LEGO** — text #141414 (Δ 1.561) — https://brandsweets.com/colors/brands/lego-com
- **Runway** — primary #141414 (Δ 1.561) — https://brandsweets.com/colors/brands/runwayml-com
- **T-Mobile** — primary #141414 (Δ 1.561) — https://brandsweets.com/colors/brands/t-mobile-com
- **T-Mobile** — text #141414 (Δ 1.561) — https://brandsweets.com/colors/brands/t-mobile-com
- **Wells Fargo** — text #141414 (Δ 1.561) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Philips** — primary #15191e (Δ 1.623) — https://brandsweets.com/colors/brands/philips-com
- **Philips** — text #15191e (Δ 1.623) — https://brandsweets.com/colors/brands/philips-com
- **Guinness** — text #171717 (Δ 1.73) — https://brandsweets.com/colors/brands/guinness-com
- **Next.js** — text #171717 (Δ 1.73) — https://brandsweets.com/colors/brands/nextjs-org
- **Anthropic** — text #141413 (Δ 1.753) — https://brandsweets.com/colors/brands/anthropic
- **Monzo** — text #091723 (Δ 1.827) — https://brandsweets.com/colors/brands/monzo-com
- **GitHub** — primary #181717 (Δ 1.843) — https://brandsweets.com/colors/brands/github
- **Vimeo** — text #141a20 (Δ 1.918) — https://brandsweets.com/colors/brands/vimeo-com
- **MongoDB** — text #061621 (Δ 1.976) — https://brandsweets.com/colors/brands/mongodb-com

## Curated palettes containing it

- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant
- **Estate** (luxury, dark, elegant) — #b08d57, #8a97a5, #c9c9c9, #101418, #eef1f4 — Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color. — tool: https://brandsweets.com/palettes/new/b08d57-8a97a5-c9c9c9-101418-eef1f4 — collection: https://brandsweets.com/palettes/luxury

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12151c-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12151c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.