# #120a85

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#120a85`
- RGB: rgb(18, 10, 133)
- HSL: hsl(244, 86%, 28%)
- OKLCH: oklch(0.294 0.183 269.1)
- Relative luminance: 0.0204
- Nearest named color: darkblue (#00008b, Δ 2.418) — https://brandsweets.com/colors/darkblue
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/120a85

## Tints & shades

- Tints (toward white): #170ca6, #1b0fc7, #2011e8, #3b2eef, #5a50f2, #7971f4, #9992f7, #b8b3f9, #d7d4fc, #f6f6fe
- Shades (toward black): #11097b, #0f086d, #0e0764, #0c0655, #0a064c, #090542, #070434, #06032b, #04021c, #030113

## Harmonies

- Complementary: #7d850a
- Analogous: #0a3f85, #500a85
- Triadic: #85120a, #0a8512
- Split-complementary: #85500a, #3f850a
- Tetradic: #850a3f, #7d850a, #0a8550

## Colors that go with #120a85

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #120a85: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #120a85 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #120a85's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #120a85: 4 real palettes, including Purina Pro Plan's brand system and Tide's brand system, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Tide (https://brandsweets.com/colors/brands/tide-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #120a85: 4 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #120a85 in 5 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Spectrum (https://brandsweets.com/colors/brands/spectrum-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #120a85 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #120a85 in 3 real palettes, including Boeing's brand system and Gillette's brand system, as that palette's text colour. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), American Eagle (https://brandsweets.com/colors/brands/ae-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.92:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6c62f3 (4.68:1); AA: background → #8f8f8f (4.61:1); AAA: text → #9088f6 (7.04:1); AAA: background → #b3b3b3 (7.11:1)

## Brands using this color

- **Boeing** — accent #08088c (Δ 1.578) — https://brandsweets.com/colors/brands/boeing-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/120a85-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#120a85" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.