# #12021d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#12021d`
- RGB: rgb(18, 2, 29)
- HSL: hsl(276, 87%, 6%)
- OKLCH: oklch(0.146 0.062 309.9)
- Relative luminance: 0.0026
- Nearest named color: Glossy Black (#110011, Δ 2.882) — https://brandsweets.com/colors/glossy-black
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/12021d

## Tints & shades

- Tints (toward white): #2d0548, #480872, #660ba2, #810ecd, #9a1aef, #ad45f2, #c070f5, #d5a0f8, #e8cbfb, #fbf5fe
- Shades (toward black): #12021d, #12021d, #0f0218, #0f0218, #0f0218, #0f0218, #0f0218, #0c0113, #0c0113, #0c0113

## Harmonies

- Complementary: #0d1d02
- Analogous: #05021d, #1d021a
- Triadic: #1d1202, #021d12
- Split-complementary: #1a1d02, #021d05
- Tetradic: #1d0502, #0d1d02, #021a1d

## Colors that go with #12021d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #12021d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #12021d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Intel (https://brandsweets.com/colors/brands/intel-com), Asana (https://brandsweets.com/colors/brands/asana-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #12021d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #12021d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Linear (https://brandsweets.com/colors/brands/linear), Calm (https://brandsweets.com/colors/brands/calm-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #12021d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #12021d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #12021d in 15 real palettes, including Southwest Airlines's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Pfizer's brand system and League of Legends's brand system put Blue beside #12021d, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.96:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a93bf1 (4.58:1); AA: background → #787878 (4.52:1); AAA: text → #c275f5 (7.16:1); AAA: background → #999999 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/12021d-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#12021d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.