# #108dd5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#108dd5`
- RGB: rgb(16, 141, 213)
- HSL: hsl(202, 86%, 45%)
- OKLCH: oklch(0.618 0.145 242.9)
- Relative luminance: 0.2396
- Nearest named color: Blue Jay (#5588dd, Δ 4.475) — https://brandsweets.com/colors/blue-jay
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/108dd5

## Tints & shades

- Tints (toward white): #129ded, #2ea9ef, #46b2f1, #5ebcf3, #7ac8f5, #92d2f7, #aadcf9, #c1e5fa, #def1fd, #f6fbfe
- Shades (toward black): #0f81c2, #0d74af, #0c679d, #0a5b8a, #094e77, #073f5f, #06324c, #042639, #031926, #010d13

## Harmonies

- Complementary: #d55810
- Analogous: #10d5bb, #102ad5
- Triadic: #d5108d, #8dd510
- Split-complementary: #d5102a, #d5bb10
- Tetradic: #bb10d5, #d55810, #2ad510

## Colors that go with #108dd5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #108dd5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #108dd5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Substack (https://brandsweets.com/colors/brands/substack-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/orangered
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #108dd5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #108dd5 in 12 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Readymag's brand system and Qualcomm's brand system put Blue beside #108dd5, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #108dd5: 10 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #108dd5 in 10 real palettes, including NASCAR's brand system and State Farm's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #108dd5: 9 real palettes, including Telegram's brand system and Patreon's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0e7ab9 (4.66:1); AA: background → #1f1f1f (4.55:1); AAA: text → #0a5b8a (7.3:1)
- On black (#000000): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #129ded (7.07:1)

## Brands using this color

- **Telegram** — secondary #318fd3 (Δ 1.526) — https://brandsweets.com/colors/brands/telegram-org
- **Telegram** — accent #0088cc (Δ 1.888) — https://brandsweets.com/colors/brands/telegram-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/108dd5-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#108dd5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.