# #107ee5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#107ee5`
- RGB: rgb(16, 126, 229)
- HSL: hsl(209, 87%, 48%)
- OKLCH: oklch(0.594 0.18 253.4)
- Relative luminance: 0.2069
- Nearest named color: Azure (#007fff, Δ 3.893) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/107ee5

## Tints & shades

- Tints (toward white): #1f8bef, #3797f1, #4fa3f3, #66b0f4, #7ebcf6, #96c9f8, #aed5f9, #c6e1fb, #deeefd, #f5fafe
- Shades (toward black): #0f73d2, #0d66ba, #0c5ca7, #0a4f8f, #09447c, #073a69, #062d51, #04223e, #031526, #010a13

## Harmonies

- Complementary: #e57710
- Analogous: #10e5e1, #1013e5
- Triadic: #e5107e, #7ee510
- Split-complementary: #e51013, #e5e110
- Tetradic: #e110e5, #e57710, #13e510

## Colors that go with #107ee5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #107ee5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #107ee5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #107ee5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #107ee5 in 12 real palettes, including Walmart's brand system and Google's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Readymag's brand system and BBC's brand system put Blue beside #107ee5, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #107ee5: 12 real palettes, including Carrefour's brand system and Intel's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #107ee5: 9 real palettes, including Patreon's brand system and Astro's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #107ee5: 6 real palettes, including Honda's brand system and AT&T's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0f76d7 (4.57:1); AA: background → #141414 (4.51:1); AAA: text → #0b59a2 (7.08:1)
- On black (#000000): 5.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3b99f1 (7.01:1)

## Brands using this color

- **Notion** — accent #2383e2 (Δ 1.719) — https://brandsweets.com/colors/brands/notion
- **Readymag** — primary #1484eb (Δ 1.774) — https://brandsweets.com/colors/brands/readymag-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/107ee5-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#107ee5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.