# #107498

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#107498`
- RGB: rgb(16, 116, 152)
- HSL: hsl(196, 81%, 33%)
- OKLCH: oklch(0.524 0.1 229.6)
- Relative luminance: 0.1487
- Nearest named color: Blue Fjord (#007290, Δ 1.444) — https://brandsweets.com/colors/blue-fjord
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/107498

## Tints & shades

- Tints (toward white): #138db9, #16a2d4, #26b4e8, #42beeb, #62c9ef, #7ed3f1, #9edef5, #bae7f8, #daf2fb, #f6fcfe
- Shades (toward black): #0f698a, #0d5f7d, #0c546f, #0a4a61, #094358, #08384a, #062e3c, #05232e, #031920, #020e12

## Harmonies

- Complementary: #983410
- Analogous: #109879, #103098
- Triadic: #981074, #749810
- Split-complementary: #981030, #987910
- Tetradic: #791098, #983410, #309810

## Colors that go with #107498

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #107498: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #107498: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #107498's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), Stripe (https://brandsweets.com/colors/brands/stripe), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #107498 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #107498 in 8 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #107498, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #107498: 7 real palettes, including Glacier and Fintech Trust, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #107498: 4 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0d5f7d (7.12:1)
- On black (#000000): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #117fa6 (4.61:1); AA: background → #ededed (4.51:1); AAA: text → #16a2d4 (7.15:1)

## Brands using this color

- **Wendy's** — accent #0077a3 (Δ 1.749) — https://brandsweets.com/colors/brands/wendys-com

## Curated palettes containing it

- **Clinic** (clean, cool, light) — #0e7490, #64748b, #f97316, #f8fafc, #0f172a — Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments. — tool: https://brandsweets.com/palettes/new/0e7490-64748b-f97316-f8fafc-0f172a — collection: https://brandsweets.com/palettes/clean
- **Sapphire & Gold** (jewel-tones, luxury, cool, elegant) — #1e3a8a, #c9a227, #0e7490, #f7f6f2, #111827 — Deep sapphire and gold with a teal — old-money jewel tones on an ivory ground; heraldic without a crest. — tool: https://brandsweets.com/palettes/new/1e3a8a-c9a227-0e7490-f7f6f2-111827 — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/107498-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#107498" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.