# #106cd5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#106cd5`
- RGB: rgb(16, 108, 213)
- HSL: hsl(212, 86%, 45%)
- OKLCH: oklch(0.543 0.18 256.4)
- Relative luminance: 0.1564
- Nearest named color: God of Rain (#4466cc, Δ 3.609) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/106cd5

## Tints & shades

- Tints (toward white): #1278ed, #2e88ef, #4696f1, #5ea3f3, #7ab4f5, #92c1f7, #aacef9, #c1dcfa, #deecfd, #f6fafe
- Shades (toward black): #0f63c2, #0d59af, #0c4f9d, #0a468a, #093c77, #07305f, #06264c, #041d39, #031326, #010a13

## Harmonies

- Complementary: #d57910
- Analogous: #10cfd5, #1710d5
- Triadic: #d5106c, #6cd510
- Split-complementary: #d51710, #cfd510
- Tetradic: #d510cf, #d57910, #10d517

## Colors that go with #106cd5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #106cd5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #106cd5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #106cd5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #106cd5 in 11 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including BBC's brand system and EA's brand system put Blue beside #106cd5, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #106cd5: 13 real palettes, including Unilever's brand system and Carrefour's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #106cd5: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #106cd5: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0d57ab (7.07:1)
- On black (#000000): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1173e4 (4.6:1); AA: background → #f2f2f2 (4.54:1); AAA: text → #4b99f1 (7.13:1)

## Brands using this color

- **Foot Locker** — accent #036ad8 (Δ 0.819) — https://brandsweets.com/colors/brands/footlocker-com
- **Khan Academy** — accent #0069d6 (Δ 0.967) — https://brandsweets.com/colors/brands/khanacademy-org
- **GitHub** — accent #0969da (Δ 1.17) — https://brandsweets.com/colors/brands/github
- **NBA** — secondary #0268d6 (Δ 1.19) — https://brandsweets.com/colors/brands/nba-com
- **Fitbit** — secondary #1967d2 (Δ 1.299) — https://brandsweets.com/colors/brands/fitbit-com
- **American Express** — accent #006fcf (Δ 1.307) — https://brandsweets.com/colors/brands/americanexpress-com
- **Loom** — primary #1868db (Δ 1.43) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.43) — https://brandsweets.com/colors/brands/loom-com
- **Subaru** — secondary #1971d4 (Δ 1.454) — https://brandsweets.com/colors/brands/subaru-com
- **Walmart** — secondary #0071dc (Δ 1.568) — https://brandsweets.com/colors/brands/walmart-com
- **Pizza Hut** — accent #266dcc (Δ 1.704) — https://brandsweets.com/colors/brands/pizzahut-com
- **ASUS** — accent #006ce1 (Δ 1.85) — https://brandsweets.com/colors/brands/asus-com
- **Postman** — accent #0265d2 (Δ 1.974) — https://brandsweets.com/colors/brands/postman-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/106cd5-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#106cd5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.