# #10469e

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#10469e`
- RGB: rgb(16, 70, 158)
- HSL: hsl(217, 82%, 34%)
- OKLCH: oklch(0.418 0.154 260.3)
- Relative luminance: 0.0696
- Nearest named color: Cobalt Blue (#0047ab, Δ 2.141) — https://brandsweets.com/colors/cobalt
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/10469e

## Tints & shades

- Tints (toward white): #1252ba, #1661da, #2570e9, #4585ed, #6198ef, #7daaf2, #9ebff5, #b9d1f8, #dae7fb, #f6f9fe
- Shades (toward black): #0e4090, #0d3a82, #0b3474, #0a2d66, #092758, #07214a, #061b3c, #05152e, #030e20, #020813

## Harmonies

- Complementary: #9e6710
- Analogous: #108d9e, #20109e
- Triadic: #9e1046, #469e10
- Split-complementary: #9e2010, #8d9e10
- Tetradic: #9e108d, #9e6710, #109e20

## Colors that go with #10469e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #10469e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #10469e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #10469e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #10469e in 4 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including CVS's brand system and Procter & Gamble's brand system put Blue beside #10469e, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #10469e: 5 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Absolut (https://brandsweets.com/colors/brands/absolut-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #10469e: 6 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 17 real palettes, including Blue Mono and Fintech Trust put Midnight Blue beside #10469e, as that palette's text colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.78:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2570e9 (4.57:1); AA: background → #bababa (4.52:1); AAA: text → #5d95ef (7.01:1); AAA: background → #e6e6e6 (7.03:1)

## Brands using this color

- **Reebok** — accent #244496 (Δ 1.839) — https://brandsweets.com/colors/brands/reebok-com
- **Warbyparker** — secondary #1144a9 (Δ 1.875) — https://brandsweets.com/colors/brands/warbyparker-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/10469e-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#10469e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.