# #10400c

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#10400c`
- RGB: rgb(16, 64, 12)
- HSL: hsl(115, 68%, 15%)
- OKLCH: oklch(0.327 0.095 142)
- Relative luminance: 0.038
- Nearest named color: Deep Pond (#014420, Δ 2.199) — https://brandsweets.com/colors/deep-pond
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/10400c

## Tints & shades

- Tints (toward white): #196313, #23891a, #2cab21, #35ce27, #53dc47, #73e269, #93e98b, #b3efae, #d7f7d4, #f7fdf6
- Shades (toward black): #0f3c0b, #0e380b, #0d330a, #0c2f09, #0b2b08, #092207, #081e06, #071a05, #061504, #041103

## Harmonies

- Complementary: #3c0c40
- Analogous: #2b400c, #0c4022
- Triadic: #0c1140, #400c11
- Split-complementary: #220c40, #400c2b
- Tetradic: #0c2b40, #3c0c40, #40220c

## Colors that go with #10400c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #10400c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #10400c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Disney (https://brandsweets.com/colors/brands/disney-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 7 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #10400c, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #10400c, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #10400c: 7 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #10400c in 6 real palettes, including Undergrowth and Olive Grove, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #10400c: 4 real palettes, including UEFA's brand system and McDonald's's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #10400c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #23891a (4.66:1); AA: background → #a1a1a1 (4.62:1); AAA: text → #2db021 (7.34:1); AAA: background → #c7c7c7 (7.06:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/10400c-a2bea3-8d4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#10400c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.