# #103ee5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#103ee5`
- RGB: rgb(16, 62, 229)
- HSL: hsl(227, 87%, 48%)
- OKLCH: oklch(0.472 0.252 264.7)
- Relative luminance: 0.0921
- Nearest named color: C64 Blue (#003aff, Δ 4.008) — https://brandsweets.com/colors/c64-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/103ee5

## Tints & shades

- Tints (toward white): #1f4cef, #375ff1, #4f72f3, #6685f4, #7e98f6, #96abf8, #aebef9, #c6d1fb, #dee4fd, #f5f7fe
- Shades (toward black): #0f39d2, #0d32ba, #0c2da7, #0a278f, #09227c, #071c69, #061651, #04113e, #030a26, #010513

## Harmonies

- Complementary: #e5b710
- Analogous: #10a9e5, #4c10e5
- Triadic: #e5103e, #3ee510
- Split-complementary: #e54c10, #a9e510
- Tetradic: #e510a9, #e5b710, #10e54c

## Colors that go with #103ee5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #103ee5: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #103ee5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #103ee5 in 5 real palettes, including Walmart's brand system and Binance's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Binance (https://brandsweets.com/colors/brands/binance-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #103ee5: 9 real palettes, including Qualcomm's brand system and Canva's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #103ee5: 10 real palettes, including Coursera's brand system and Cargo's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #103ee5: 5 real palettes, including 3M's brand system and MLB's brand system, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #103ee5 in 6 real palettes, including Spotify's brand system and Unity's brand system, as the lead colour. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 16 real palettes, including Penpot's brand system and MLB's brand system put Midnight Blue beside #103ee5, as the lead colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), MLB (https://brandsweets.com/colors/brands/mlb-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #456bf2 (4.64:1); AA: background → #cccccc (4.6:1); AAA: text → #7591f5 (7.13:1); AAA: background → #fafafa (7.08:1)

## Brands using this color

- **Pixar** — accent #0040e5 (Δ 0.532) — https://brandsweets.com/colors/brands/pixar-com
- **Zillow** — primary #0443dc (Δ 1.569) — https://brandsweets.com/colors/brands/zillow-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/103ee5-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#103ee5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.