# #103c29

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#103c29`
- RGB: rgb(16, 60, 41)
- HSL: hsl(154, 58%, 15%)
- OKLCH: oklch(0.32 0.059 161.3)
- Relative luminance: 0.035
- Nearest named color: Queen of Trees (#1c401f, Δ 2.579) — https://brandsweets.com/colors/queen-of-trees
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/103c29

## Tints & shades

- Tints (toward white): #195d3f, #228158, #2ba16e, #33c184, #52d19a, #72daad, #92e2bf, #b2ebd2, #d7f4e7, #f7fdfa
- Shades (toward black): #0f3826, #0e3424, #0d3021, #0c2c1e, #0b281b, #092016, #071c13, #061810, #05140e, #04100b

## Harmonies

- Complementary: #3c1023
- Analogous: #103c13, #10393c
- Triadic: #29103c, #3c2910
- Split-complementary: #3c1039, #3c1310
- Tetradic: #13103c, #3c1023, #393c10

## Colors that go with #103c29

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #103c29: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #103c29 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Harvest (https://brandsweets.com/palettes/warm#harvest), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust
- **Teal** #008080 [harmony, pool: analogous] — Teal is #103c29's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #103c29 in 7 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #103c29, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #103c29, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #103c29 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #103c29: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.35:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #23855b (4.58:1); AA: background → #9e9e9e (4.61:1); AAA: text → #2da973 (7.03:1); AAA: background → #c4c4c4 (7.08:1)

## Brands using this color

- **Instacart** — primary #043b2b (Δ 0.911) — https://brandsweets.com/colors/brands/instacart-com
- **WhatsApp** — secondary #103928 (Δ 1.045) — https://brandsweets.com/colors/brands/whatsapp-com
- **Chime** — primary #0d4029 (Δ 1.414) — https://brandsweets.com/colors/brands/chime-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/103c29-a2beb5-d459ca-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#103c29" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.