# #103998

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#103998`
- RGB: rgb(16, 57, 152)
- HSL: hsl(222, 81%, 33%)
- OKLCH: oklch(0.385 0.162 263.2)
- Relative luminance: 0.053
- Nearest named color: Depths of Night (#2c319b, Δ 2.951) — https://brandsweets.com/colors/depths-of-night
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/103998

## Tints & shades

- Tints (toward white): #1345b9, #164fd4, #2660e8, #4275eb, #628cef, #7ea0f1, #9eb8f5, #baccf8, #dae4fb, #f6f8fe
- Shades (toward black): #0f348a, #0d2f7d, #0c296f, #0a2461, #092158, #081c4a, #06163c, #05112e, #030c20, #020712

## Harmonies

- Complementary: #986f10
- Analogous: #107d98, #2b1098
- Triadic: #981039, #399810
- Split-complementary: #982b10, #7d9810
- Tetradic: #98107d, #986f10, #10982b

## Colors that go with #103998

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #103998: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #103998 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #103998's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #103998, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #103998: 13 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 13 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #103998, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #103998 in 5 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Intercom (https://brandsweets.com/colors/brands/intercom-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #103998 in 11 real palettes, including Nivea's brand system and Nokia's brand system, as the supporting colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.19:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #396eea (4.59:1); AA: background → #adadad (4.54:1); AAA: text → #6b93ef (7.05:1); AAA: background → #d6d6d6 (7.01:1)

## Brands using this color

- **NASA** — primary #0b3d91 (Δ 1.534) — https://brandsweets.com/colors/brands/nasa-gov
- **Hershey's** — secondary #003594 (Δ 1.619) — https://brandsweets.com/colors/brands/hersheys-com
- **Tide** — primary #1b3392 (Δ 1.772) — https://brandsweets.com/colors/brands/tide-com

## Curated palettes containing it

- **Fintech Trust** (cool, clean, modern) — #0b3d91, #4b6a9b, #00a878, #ffffff, #0b1f3a — Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors. — tool: https://brandsweets.com/palettes/new/0b3d91-4b6a9b-00a878-ffffff-0b1f3a — collection: https://brandsweets.com/palettes/cool

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/103998-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#103998" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.