# #10372f

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#10372f`
- RGB: rgb(16, 55, 47)
- HSL: hsl(168, 55%, 14%)
- OKLCH: oklch(0.307 0.046 177.1)
- Relative luminance: 0.0305
- Nearest named color: Elite Teal (#133337, Δ 2.381) — https://brandsweets.com/colors/elite-teal
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/10372f

## Tints & shades

- Tints (toward white): #19574b, #247b69, #2d9a84, #37bea3, #51cdb4, #71d6c1, #94e0d1, #b4e9df, #d7f4ee, #f7fdfc
- Shades (toward black): #0f332c, #0e2f29, #0d2b25, #0b2822, #0a241f, #09201b, #081c18, #071814, #061411, #05100e

## Harmonies

- Complementary: #371018
- Analogous: #10371c, #102c37
- Triadic: #2f1037, #372f10
- Split-complementary: #37102c, #371c10
- Tetradic: #1c1037, #371018, #2c3710

## Colors that go with #10372f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Rust** #b7410e [harmony, pool: split] — Rust is a split-complement of #10372f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #10372f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #10372f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #10372f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Alpine (https://brandsweets.com/palettes/cool#alpine), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #10372f in 9 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Instacart's brand system and Minecraft's brand system put Blue beside #10372f, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #10372f, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #10372f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #268270 (4.51:1); AA: background → #999999 (4.58:1); AAA: text → #31aa92 (7.3:1); AAA: background → #bfbfbf (7.1:1)

## Brands using this color

- **Retool** — secondary #0e352c (Δ 0.822) — https://brandsweets.com/colors/brands/retool-com
- **Logitech** — accent #0d3a38 (Δ 1.613) — https://brandsweets.com/colors/brands/logitech-com
- **WhatsApp** — secondary #103928 (Δ 1.617) — https://brandsweets.com/colors/brands/whatsapp-com
- **Chobani** — accent #1b3a32 (Δ 1.644) — https://brandsweets.com/colors/brands/chobani-com
- **N26** — accent #003b39 (Δ 1.891) — https://brandsweets.com/colors/brands/n26-com
- **Instacart** — primary #043b2b (Δ 1.91) — https://brandsweets.com/colors/brands/instacart-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/10372f-a2bebc-d459ad-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#10372f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.