# #102d60

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#102d60`
- RGB: rgb(16, 45, 96)
- HSL: hsl(218, 71%, 22%)
- OKLCH: oklch(0.308 0.097 260.8)
- Relative luminance: 0.0283
- Nearest named color: Marine (#042e60, Δ 0.823) — https://brandsweets.com/colors/marine
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/102d60

## Tints & shades

- Tints (toward white): #163e83, #1b4ca1, #215dc4, #2e6ddc, #5186e1, #739ee7, #92b3ed, #b5cbf2, #d3e1f8, #f6f9fe
- Shades (toward black): #0f2957, #0d254e, #0d234a, #0b1f41, #0a1b39, #081730, #071327, #061123, #040c1a, #030811

## Harmonies

- Complementary: #604310
- Analogous: #105560, #1b1060
- Triadic: #60102d, #2d6010
- Split-complementary: #601b10, #556010
- Tetradic: #601055, #604310, #10601b

## Colors that go with #102d60

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #102d60: softer than #000 and cool enough to feel like part of the same palette. Seen in: CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #102d60's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #102d60's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Discover (https://brandsweets.com/colors/brands/discover-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #102d60 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #102d60 in 6 real palettes, including Beach Hut and Southwest Airlines's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Alaska Airlines's brand system and Monzo's brand system put Blue beside #102d60, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Blush put Blush Pink beside #102d60, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #102d60: 8 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3673dd (4.65:1); AA: background → #969696 (4.53:1); AAA: text → #6b98e6 (7.26:1); AAA: background → #bdbdbd (7.14:1)

## Brands using this color

- **Panasonic** — secondary #0f315f (Δ 1.242) — https://brandsweets.com/colors/brands/panasonic-com
- **Hyundai** — primary #002c5f (Δ 1.267) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Hyundai** — accent #002c5e (Δ 1.318) — https://brandsweets.com/colors/brands/hyundaiusa-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/102d60-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#102d60" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.