# #10267e

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#10267e`
- RGB: rgb(16, 38, 126)
- HSL: hsl(228, 77%, 28%)
- OKLCH: oklch(0.322 0.15 266.2)
- Relative luminance: 0.03
- Nearest named color: Below the Surface (#0a2f7c, Δ 2.141) — https://brandsweets.com/colors/below-the-surface
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/10267e

## Tints & shades

- Tints (toward white): #15309e, #193abe, #1d43dd, #385be5, #5875e9, #788fed, #97a9f2, #b7c3f6, #d6ddfa, #f6f8fe
- Shades (toward black): #0f2475, #0d2068, #0c1d5f, #0b1951, #091648, #08133f, #060f32, #050c29, #04081b, #020512

## Harmonies

- Complementary: #7e6810
- Analogous: #105d7e, #31107e
- Triadic: #7e1026, #267e10
- Split-complementary: #7e3110, #5d7e10
- Tetradic: #7e105d, #7e6810, #107e31

## Colors that go with #10267e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #10267e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #10267e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including Procter & Gamble's brand system and Alaska Airlines's brand system put Blue beside #10267e, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #10267e: 4 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Unilever (https://brandsweets.com/colors/brands/unilever-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #10267e in 6 real palettes, including Nintendo's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #10267e: 13 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #10267e in 4 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #10267e in 9 real palettes, including Discord's brand system and Confluent's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.12:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4a6ae8 (4.52:1); AA: background → #999999 (4.61:1); AAA: text → #7c93ee (7.27:1); AAA: background → #bfbfbf (7.13:1)

## Brands using this color

- **Purina Pro Plan** — secondary #09267b (Δ 0.758) — https://brandsweets.com/colors/brands/chewy-com
- **Discord** — secondary #1a2081 (Δ 1.475) — https://brandsweets.com/colors/brands/discord

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/10267e-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#10267e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.