# #102298

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#102298`
- RGB: rgb(16, 34, 152)
- HSL: hsl(232, 81%, 33%)
- OKLCH: oklch(0.344 0.188 266.6)
- Relative luminance: 0.0352
- Nearest named color: Deepsea Kraken (#082599, Δ 0.655) — https://brandsweets.com/colors/deepsea-kraken
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/102298

## Tints & shades

- Tints (toward white): #1329b9, #1630d4, #2640e8, #4258eb, #6275ef, #7e8df1, #9eaaf5, #bac2f8, #dadefb, #f6f7fe
- Shades (toward black): #0f1f8a, #0d1c7d, #0c196f, #0a1661, #091458, #08114a, #060d3c, #050a2e, #030720, #020412

## Harmonies

- Complementary: #988610
- Analogous: #106698, #421098
- Triadic: #981022, #229810
- Split-complementary: #984210, #669810
- Tetradic: #981066, #988610, #109842

## Colors that go with #102298

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #102298's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and Pfizer's brand system put Blue beside #102298, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #102298: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #102298 in 6 real palettes, including Pepsi's brand system and Nintendo's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #102298: 7 real palettes, including Warbyparker's brand system and Bank of America's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #102298 in 7 real palettes, including Nivea's brand system and Discord's brand system, as the supporting colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Discord (https://brandsweets.com/colors/brands/discord), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #102298 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #102298: 3 real palettes, including Nintendo's brand system and 3M's brand system, as the accent. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.32:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5469ed (4.62:1); AA: background → #9e9e9e (4.6:1); AAA: text → #8291f2 (7.28:1); AAA: background → #c4c4c4 (7.06:1)

## Brands using this color

- **Tide** — secondary #13259c (Δ 1.024) — https://brandsweets.com/colors/brands/tide-com
- **PayPal** — primary #042c94 (Δ 1.894) — https://brandsweets.com/colors/brands/paypal-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/102298-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#102298" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.