# #101f2d

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#101f2d`
- RGB: rgb(16, 31, 45)
- HSL: hsl(209, 48%, 12%)
- OKLCH: oklch(0.233 0.034 247.9)
- Relative luminance: 0.0128
- Nearest named color: Midnight Dreams (#002233, Δ 1.932) — https://brandsweets.com/colors/midnight-dreams
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/101f2d

## Tints & shades

- Tints (toward white): #1c364f, #264b6d, #32628f, #3d77ae, #558ec3, #77a5cf, #95b9da, #b7cfe6, #d5e3f0, #f7fafc
- Shades (toward black): #0f1c2a, #0d1a26, #0d1a26, #0c1722, #0b151e, #09121a, #081017, #081017, #070d13, #050a0f

## Harmonies

- Complementary: #2d1e10
- Analogous: #102d2d, #10102d
- Triadic: #2d101f, #1f2d10
- Split-complementary: #2d1010, #2d2d10
- Tetradic: #2d102d, #2d1e10, #102d10

## Colors that go with #101f2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #101f2d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Audi (https://brandsweets.com/colors/brands/audi-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #101f2d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Cohere (https://brandsweets.com/colors/brands/cohere-com), Warp (https://brandsweets.com/colors/brands/warp-dev), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #101f2d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #101f2d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), GitLab (https://brandsweets.com/colors/brands/gitlab), Sentry (https://brandsweets.com/colors/brands/sentry-io), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #101f2d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Clinic (https://brandsweets.com/palettes/clean#clinic), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #101f2d in 18 real palettes, including Blueprint and Google's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Monzo's brand system and Bumble's brand system put Blue beside #101f2d, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Signal (https://brandsweets.com/colors/brands/signal-org), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #101f2d in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.72:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3e7ab1 (4.62:1); AA: background → #858585 (4.53:1); AAA: text → #689bca (7.13:1); AAA: background → #a8a8a8 (7.03:1)

## Brands using this color

- **NFL** — accent #172029 (Δ 1.378) — https://brandsweets.com/colors/brands/nfl-com
- **Box** — text #151f26 (Δ 1.495) — https://brandsweets.com/colors/brands/box-com
- **Airtable** — accent #181d26 (Δ 1.672) — https://brandsweets.com/colors/brands/airtable-com
- **Asana** — secondary #151b26 (Δ 1.742) — https://brandsweets.com/colors/brands/asana-com
- **Audi** — secondary #181d25 (Δ 1.803) — https://brandsweets.com/colors/brands/audi-com

## Curated palettes containing it

- **Alpine** (cool, clean, light) — #1f6f8b, #7fa2b6, #e76f51, #f5f8fa, #15222e — Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle. — tool: https://brandsweets.com/palettes/new/1f6f8b-7fa2b6-e76f51-f5f8fa-15222e — collection: https://brandsweets.com/palettes/cool
- **Arctic** (clean, cool, minimal) — #0f1b2d, #7d93a8, #0ea5e9, #ffffff — Navy type on white with an ice-blue accent: crisp and corporate without going grey. — tool: https://brandsweets.com/palettes/new/0f1b2d-7d93a8-0ea5e9-ffffff — collection: https://brandsweets.com/palettes/clean
- **Peacock** (jewel-tones, vivid, cool, bold) — #0d9488, #1d4ed8, #a21caf, #ffffff, #0c1a2b — Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast. — tool: https://brandsweets.com/palettes/new/0d9488-1d4ed8-a21caf-ffffff-0c1a2b — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101f2d-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#101f2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.