# #101d4c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#101d4c`
- RGB: rgb(16, 29, 76)
- HSL: hsl(227, 65%, 18%)
- OKLCH: oklch(0.252 0.089 267.8)
- Relative luminance: 0.0151
- Nearest named color: Dark Soul (#112255, Δ 2.173) — https://brandsweets.com/colors/dark-soul
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/101d4c

## Tints & shades

- Tints (toward white): #172a6d, #1e378f, #2544b1, #2d51d2, #4e6cda, #7088e1, #92a4e8, #b3c0ef, #d5dcf6, #f7f8fd
- Shades (toward black): #0f1b48, #0d183f, #0c173b, #0b1332, #0a122e, #09102a, #070d22, #060b1d, #040815, #040611

## Harmonies

- Complementary: #4c3f10
- Analogous: #103b4c, #21104c
- Triadic: #4c101d, #1d4c10
- Split-complementary: #4c2110, #3b4c10
- Tetradic: #4c103b, #4c3f10, #104c21

## Colors that go with #101d4c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #101d4c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #101d4c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Cohere (https://brandsweets.com/colors/brands/cohere-com), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #101d4c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #101d4c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #101d4c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Marvel (https://brandsweets.com/colors/brands/marvel-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #101d4c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com), Discover (https://brandsweets.com/colors/brands/discover-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #101d4c in 15 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 20 real palettes, including Monzo's brand system and Penpot's brand system put Blue beside #101d4c, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Sketch (https://brandsweets.com/colors/brands/sketch-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5270da (4.69:1); AA: background → #8a8a8a (4.67:1); AAA: text → #7d93e3 (7.15:1); AAA: background → #ababab (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101d4c-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#101d4c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.