# #101950

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#101950`
- RGB: rgb(16, 25, 80)
- HSL: hsl(232, 67%, 19%)
- OKLCH: oklch(0.247 0.101 270)
- Relative luminance: 0.0138
- Nearest named color: Dark Soul (#112255, Δ 2.682) — https://brandsweets.com/colors/dark-soul
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/101950

## Tints & shades

- Tints (toward white): #172373, #1d2d95, #2438b7, #2e45d6, #5063dc, #6e7ee2, #909ce9, #b2bbf0, #d4d9f7, #f6f7fd
- Shades (toward black): #0f174d, #0d1544, #0d1340, #0b1137, #0a1033, #080d2b, #080c26, #06091e, #05081a, #030511

## Harmonies

- Complementary: #514810
- Analogous: #103951, #281051
- Triadic: #511019, #195110
- Split-complementary: #512810, #395110
- Tetradic: #511039, #514810, #105128

## Colors that go with #101950

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #101950: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #101950: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Cohere (https://brandsweets.com/colors/brands/cohere-com), Warp (https://brandsweets.com/colors/brands/warp-dev), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #101950 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #101950's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Marvel (https://brandsweets.com/colors/brands/marvel-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #101950's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #101950 in 8 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Monzo's brand system and Penpot's brand system put Blue beside #101950, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Sketch (https://brandsweets.com/colors/brands/sketch-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #101950 in 4 real palettes, including Coastal and Chalkboard, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.45:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #596bde (4.58:1); AA: background → #878787 (4.58:1); AAA: text → #8491e7 (7.19:1); AAA: background → #ababab (7.16:1)

## Brands using this color

- **Lufthansa** — primary #05164d (Δ 1.808) — https://brandsweets.com/colors/brands/lufthansa-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101950-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#101950" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.