# #101915

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#101915`
- RGB: rgb(16, 25, 21)
- HSL: hsl(153, 22%, 8%)
- OKLCH: oklch(0.203 0.015 165.8)
- Relative luminance: 0.0086
- Nearest named color: Black Stallion (#0e191c, Δ 1.403) — https://brandsweets.com/colors/black-stallion
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/101915

## Tints & shades

- Tints (toward white): #22352c, #345144, #466d5b, #588973, #6da28a, #89b3a0, #a5c5b7, #c1d7cd, #dde9e4, #f9fbfa
- Shades (toward black): #101915, #0e1612, #0e1612, #0c1310, #0c1310, #0c1310, #0a100d, #0a100d, #080c0a, #080c0a

## Harmonies

- Complementary: #191014
- Analogous: #101910, #101819
- Triadic: #151019, #191510
- Split-complementary: #191018, #191010
- Tetradic: #101019, #191014, #181910

## Colors that go with #101915

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #101915 without the hard edge of pure #000. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Puma (https://brandsweets.com/colors/brands/puma-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #101915 in 18 real palettes, including Warner Bros.'s brand system and Trailhead, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including CVS's brand system and Signal's brand system put Blue beside #101915, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Signal (https://brandsweets.com/colors/brands/signal-org), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #101915 in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Cartier's brand system put Blush Pink beside #101915, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #101915, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #101915, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #101915 in 6 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.92:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #52806b (4.66:1); AA: background → #808080 (4.54:1); AAA: text → #6da28a (7.19:1); AAA: background → #a3a3a3 (7.1:1)

## Brands using this color

- **Perplexity** — text #091717 (Δ 1.474) — https://brandsweets.com/colors/brands/perplexity
- **Guinness** — text #171717 (Δ 1.559) — https://brandsweets.com/colors/brands/guinness-com
- **Next.js** — text #171717 (Δ 1.559) — https://brandsweets.com/colors/brands/nextjs-org
- **Airtable** — text #161616 (Δ 1.573) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.573) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.573) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.573) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.573) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.573) — https://brandsweets.com/colors/brands/ibm-com
- **Character** — primary #11181c (Δ 1.609) — https://brandsweets.com/colors/brands/character-ai
- **Character** — text #11181c (Δ 1.609) — https://brandsweets.com/colors/brands/character-ai
- **Liquid Death** — primary #151515 (Δ 1.708) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Retool** — text #151515 (Δ 1.708) — https://brandsweets.com/colors/brands/retool-com
- **Rivian** — primary #151515 (Δ 1.708) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — text #151515 (Δ 1.708) — https://brandsweets.com/colors/brands/rivian-com
- **GitHub** — primary #181717 (Δ 1.711) — https://brandsweets.com/colors/brands/github
- **Sweetgreen** — primary #0e150e (Δ 1.824) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Sweetgreen** — text #0e150e (Δ 1.824) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Huawei** — text #191919 (Δ 1.873) — https://brandsweets.com/colors/brands/huawei-com
- **Notion** — primary #191919 (Δ 1.873) — https://brandsweets.com/colors/brands/notion
- **Puma** — primary #191919 (Δ 1.873) — https://brandsweets.com/colors/brands/puma-com
- **Puma** — text #191919 (Δ 1.873) — https://brandsweets.com/colors/brands/puma-com
- **Anthropic** — text #141413 (Δ 1.893) — https://brandsweets.com/colors/brands/anthropic
- **Abstract** — primary #141414 (Δ 1.939) — https://brandsweets.com/colors/brands/abstract-com
- **LEGO** — primary #141414 (Δ 1.939) — https://brandsweets.com/colors/brands/lego-com
- **LEGO** — text #141414 (Δ 1.939) — https://brandsweets.com/colors/brands/lego-com
- **Runway** — primary #141414 (Δ 1.939) — https://brandsweets.com/colors/brands/runwayml-com
- **T-Mobile** — primary #141414 (Δ 1.939) — https://brandsweets.com/colors/brands/t-mobile-com
- **T-Mobile** — text #141414 (Δ 1.939) — https://brandsweets.com/colors/brands/t-mobile-com
- **Wells Fargo** — text #141414 (Δ 1.939) — https://brandsweets.com/colors/brands/wellsfargo-com

## Curated palettes containing it

- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101915-a2beb5-d459cc-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#101915" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.