# #101810

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#101810`
- RGB: rgb(16, 24, 16)
- HSL: hsl(120, 20%, 8%)
- OKLCH: oklch(0.198 0.02 144.8)
- Relative luminance: 0.008
- Nearest named color: King Kong (#161410, Δ 1.822) — https://brandsweets.com/colors/king-kong
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/101810

## Tints & shades

- Tints (toward white): #233423, #355035, #476b47, #5a875a, #6f9f6f, #8bb18b, #a6c4a6, #c2d6c2, #dde9dd, #f9fbf9
- Shades (toward black): #101810, #0e150e, #0e150e, #0c120c, #0c120c, #0c120c, #0a0f0a, #0a0f0a, #080c08, #080c08

## Harmonies

- Complementary: #181018
- Analogous: #141810, #101814
- Triadic: #101018, #181010
- Split-complementary: #141018, #181014
- Tetradic: #101418, #181018, #181410

## Colors that go with #101810

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #101810 without the hard edge of pure #000. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Puma (https://brandsweets.com/colors/brands/puma-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #101810 in 18 real palettes, including Warner Bros.'s brand system and Ahrefs's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including CVS's brand system and native Cybersecurity's brand system put Blue beside #101810, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #101810 in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Cartier's brand system put Blush Pink beside #101810, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #101810, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #101810, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #101810 in 6 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #568156 (4.67:1); AA: background → #808080 (4.58:1); AAA: text → #72a172 (7.06:1); AAA: background → #a1a1a1 (7.01:1)

## Brands using this color

- **Sweetgreen** — primary #0e150e (Δ 1.232) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Sweetgreen** — text #0e150e (Δ 1.232) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Perplexity** — text #091717 (Δ 1.795) — https://brandsweets.com/colors/brands/perplexity
- **Anthropic** — text #141413 (Δ 1.963) — https://brandsweets.com/colors/brands/anthropic
- **Liquid Death** — primary #151515 (Δ 1.993) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Retool** — text #151515 (Δ 1.993) — https://brandsweets.com/colors/brands/retool-com
- **Rivian** — primary #151515 (Δ 1.993) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — text #151515 (Δ 1.993) — https://brandsweets.com/colors/brands/rivian-com
- **Airtable** — text #161616 (Δ 1.994) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.994) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.994) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.994) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.994) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.994) — https://brandsweets.com/colors/brands/ibm-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101810-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#101810" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.