# #101708

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#101708`
- RGB: rgb(16, 23, 8)
- HSL: hsl(88, 48%, 6%)
- OKLCH: oklch(0.192 0.03 129.2)
- Relative luminance: 0.0074
- Nearest named color: King Kong (#161410, Δ 2.501) — https://brandsweets.com/colors/king-kong
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/101708

## Tints & shades

- Tints (toward white): #273914, #3f5b20, #59802d, #71a239, #89bf4a, #9fcb6c, #b5d78e, #cee4b4, #e4f0d5, #fafcf7
- Shades (toward black): #101708, #101708, #0d1307, #0d1307, #0d1307, #0d1307, #0d1307, #0b0f05, #0b0f05, #0b0f05

## Harmonies

- Complementary: #0f0817
- Analogous: #171608, #081708
- Triadic: #081017, #170810
- Split-complementary: #080817, #160817
- Tetradic: #081716, #0f0817, #170808

## Colors that go with #101708

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #101708: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: analogous] — Dark Olive Green is #101708's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #101708's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Asana (https://brandsweets.com/colors/brands/asana-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/seagreen
- **Slate Blue** #6a5acd [harmony, pool: split] — Slate Blue is a split-complement of #101708: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Linear (https://brandsweets.com/colors/brands/linear), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #101708 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Ford (https://brandsweets.com/colors/brands/ford-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Dark Orchid** #9932cc [harmony, pool: complementary] — Dark Orchid sits directly opposite #101708 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/darkorchid
- **Amber** #ffbf00 [pool] — Amber is paired with #101708 in 15 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside #101708, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #59802d (4.55:1); AA: background → #808080 (4.63:1); AAA: text → #74a63a (7.26:1); AAA: background → #a1a1a1 (7.08:1)

## Brands using this color

- **Sweetgreen** — primary #0e150e (Δ 1.564) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Sweetgreen** — text #0e150e (Δ 1.564) — https://brandsweets.com/colors/brands/sweetgreen-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101708-aebea2-4e51df-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#101708" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.