# #101504 A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#101504` - RGB: rgb(16, 21, 4) - HSL: hsl(78, 68%, 5%) - OKLCH: oklch(0.185 0.034 122.4) - Relative luminance: 0.0066 - Nearest named color: King Kong (#161410, Δ 2.876) — https://brandsweets.com/colors/king-kong - Moods: vivid, dark, luxury, bold - Page: https://brandsweets.com/colors/101504 ## Tints & shades - Tints (toward white): #2d3c0b, #4e6714, #6b8d1b, #88b422, #a6d831, #b7df58, #c7e77e, #d8eea5, #ebf6d0, #fbfdf6 - Shades (toward black): #101504, #101504, #101504, #101504, #101504, #0d1103, #0d1103, #0d1103, #0d1103, #0d1103 ## Harmonies - Complementary: #090415 - Analogous: #151204, #081504 - Triadic: #041015, #150410 - Split-complementary: #040815, #120415 - Tetradic: #041512, #090415, #150408 ## Colors that go with #101504 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Blue Violet** #8a2be2 [harmony, pool: complementary] — Blue Violet sits directly opposite #101504 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #101504: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal - **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #101504: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NHL (https://brandsweets.com/colors/brands/nhl-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), 1password (https://brandsweets.com/colors/brands/1password-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue - **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #101504's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Asana (https://brandsweets.com/colors/brands/asana-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/seagreen - **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #101504 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue - **Amber** #ffbf00 [pool] — Amber is paired with #101504 in 18 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 20 real palettes, including Robinhood's brand system and native Cybersecurity's brand system put Blue beside #101504, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue - **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Garnet put Brown beside #101504, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 18.57:1 — AA pass, AA-large pass, AAA pass - On black (#000000): 1.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #618118 (4.66:1); AA: background → #7d7d7d (4.51:1); AAA: text → #7ba31f (7.1:1); AAA: background → #a1a1a1 (7.19:1) ## Brands using this color - **Sweetgreen** — primary #0e150e (Δ 1.902) — https://brandsweets.com/colors/brands/sweetgreen-com - **Sweetgreen** — text #0e150e (Δ 1.902) — https://brandsweets.com/colors/brands/sweetgreen-com ## Fonts for this mood - luxury: https://brandsweets.com/fonts/mood/luxury - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101504-b2bea2-4e69df-232d1f-f1f0e9?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#101504" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.