# #101310

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#101310`
- RGB: rgb(16, 19, 16)
- HSL: hsl(120, 9%, 7%)
- OKLCH: oklch(0.182 0.008 145.3)
- Relative luminance: 0.0061
- Nearest named color: Sinister (#12110e, Δ 0.786) — https://brandsweets.com/colors/sinister
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/101310

## Tints & shades

- Tints (toward white): #252c25, #3a453a, #4f5f4f, #647864, #7c927c, #95a795, #aebcae, #c7d1c7, #e0e5e0, #f9faf9
- Shades (toward black): #101310, #0e110e, #0e110e, #0e110e, #0e110e, #0c0e0c, #0c0e0c, #0c0e0c, #090b09, #090b09

## Harmonies

- Complementary: #131013
- Analogous: #121310, #101312
- Triadic: #101013, #131010
- Split-complementary: #121013, #131012
- Tetradic: #101213, #131013, #131210

## Colors that go with #101310

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #101310 without the hard edge of pure #000. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #101310 in 18 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside #101310, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #101310 in 10 real palettes, including Prepare your taste buds...'s brand system and Klarna US's brand system, as the accent. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Garnet put Brown beside #101310, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #101310, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #101310 in 5 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #101310: 10 real palettes, including Estate and Diner, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #667a66 (4.54:1); AA: background → #7d7d7d (4.54:1); AAA: text → #879b87 (7.07:1); AAA: background → #a1a1a1 (7.24:1)

## Brands using this color

- **NHL** — primary #121212 (Δ 0.767) — https://brandsweets.com/colors/brands/nhl-com
- **NHL** — text #121212 (Δ 0.767) — https://brandsweets.com/colors/brands/nhl-com
- **Warbyparker** — primary #121212 (Δ 0.767) — https://brandsweets.com/colors/brands/warbyparker-com
- **Warbyparker** — text #121212 (Δ 0.767) — https://brandsweets.com/colors/brands/warbyparker-com
- **1password** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/1password-com
- **Abstract** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/abstract-com
- **Ahrefs** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/ahrefs-com
- **American Express** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/americanexpress-com
- **Apple** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/apple-com
- **Behance** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/behance-net
- **Bloomberg** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/bloomberg-com
- **Bluesky Social** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/bsky-app
- **Brilliant** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/brilliant-org
- **Budweiser** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/budweiser-com
- **Calm** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/calm-com
- **Cartier** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/cartier-com
- **Casper Sleep** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/casper-com
- **Chipotle** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/chipotle-com
- **Codecademy** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/codecademy-com
- **Confluent** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/confluent-io
- **Coursera** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/coursera-org
- **Databricks** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/databricks-com
- **dbt Labs** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/getdbt-com
- **Dell** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/dell-com
- **EA** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/ea-com
- **Elastic** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/elastic-co
- **Fivetran blue** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/fivetran-com
- **Ford** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/ford-com
- **Form Builder with AI Automation** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/typeform-com
- **Gopro** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/gopro-com
- **Ikea** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/ikea-com
- **Intercom** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/intercom-com
- **Khan Academy** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/khanacademy-org
- **Klarna US** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/klarna-com
- **Klaviyo** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/klaviyo-com
- **Kraken** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/kraken-com
- **Lay's** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/lays-com
- **Linkedin** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/linkedin-com
- **Liquid Death** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Mailchimp** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/mailchimp-com
- **Marvel** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/marvel-com
- **Mastodon hosted on mastodon.social** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/mastodon-social
- **Miro** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/miro-com
- **native Cybersecurity** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/crowdstrike-com
- **NBA** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/nba-com
- **Nike** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/nike-com
- **Nintendo** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/nintendo-com
- **Nissan** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/nissanusa-com
- **Oatly** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/oatly-com
- **OktaOkta on YoutubeOkta on XOkta on LinkedIn** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/okta-com
- **Opensea** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/opensea-io
- **Paddle** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/paddle-com
- **Patreon** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/patreon-com
- **PayPal** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/paypal-com
- **Penpot** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/penpot-app
- **Pepsi** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/pepsi-com
- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/phantom-com
- **Plaid** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/plaid-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/playstation-com
- **PostHog** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/posthog-com
- **Prepare your taste buds...** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/grubhub-com
- **Purina Pro Plan** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/chewy-com
- **Reddit** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/reddit-com
- **Redfin** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/redfin-com
- **Remix** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/remix-run
- **Replit** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/replit
- **Riot Games** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/riotgames-com
- **Roblox** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/roblox-com
- **Salesforce** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/salesforce-com
- **Semrush** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/semrush-com
- **Snowflake AI Data Cloud** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/snowflake-com
- **Snyk** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/snyk-io
- **Soundcloud** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/soundcloud-com
- **Sourcegraph** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/sourcegraph-com
- **State Farm** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/statefarm-com
- **Taco Bell** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/tacobell-com
- **Target : Expect More. Pay Less.** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/target-com
- **The New York Times** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/nytimes-com
- **Tumblr** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/tumblr-com
- **Unity** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/unity-com
- **Vercel** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/vercel
- **Walmart** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/walmart-com
- **Wayfair** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/wayfair-com
- **Wired** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/wired-com
- **Xbox** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/xbox-com
- **Zillow** — text #111111 (Δ 0.893) — https://brandsweets.com/colors/brands/zillow-com
- **Amazon** — text #0f1111 (Δ 0.923) — https://brandsweets.com/colors/brands/amazon-com
- **Foot Locker** — primary #0e1111 (Δ 0.992) — https://brandsweets.com/colors/brands/footlocker-com
- **Foot Locker** — text #0e1111 (Δ 0.992) — https://brandsweets.com/colors/brands/footlocker-com
- **Sweetgreen** — primary #0e150e (Δ 1.06) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Sweetgreen** — text #0e150e (Δ 1.06) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Anthropic** — text #141413 (Δ 1.066) — https://brandsweets.com/colors/brands/anthropic
- **Abstract** — primary #141414 (Δ 1.186) — https://brandsweets.com/colors/brands/abstract-com
- **LEGO** — primary #141414 (Δ 1.186) — https://brandsweets.com/colors/brands/lego-com
- **LEGO** — text #141414 (Δ 1.186) — https://brandsweets.com/colors/brands/lego-com
- **Runway** — primary #141414 (Δ 1.186) — https://brandsweets.com/colors/brands/runwayml-com
- **T-Mobile** — primary #141414 (Δ 1.186) — https://brandsweets.com/colors/brands/t-mobile-com
- **T-Mobile** — text #141414 (Δ 1.186) — https://brandsweets.com/colors/brands/t-mobile-com
- **Wells Fargo** — text #141414 (Δ 1.186) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Liquid Death** — primary #151515 (Δ 1.556) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Retool** — text #151515 (Δ 1.556) — https://brandsweets.com/colors/brands/retool-com
- **Rivian** — primary #151515 (Δ 1.556) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — text #151515 (Δ 1.556) — https://brandsweets.com/colors/brands/rivian-com
- **Bose** — primary #131317 (Δ 1.61) — https://brandsweets.com/colors/brands/bose-com
- **Bose** — text #131317 (Δ 1.61) — https://brandsweets.com/colors/brands/bose-com
- **Wise** — text #0e0f0c (Δ 1.648) — https://brandsweets.com/colors/brands/wise-com
- **Xfinity** — primary #141417 (Δ 1.654) — https://brandsweets.com/colors/brands/xfinity-com
- **Xfinity** — text #141417 (Δ 1.654) — https://brandsweets.com/colors/brands/xfinity-com
- **Lemon Squeezy** — text #121217 (Δ 1.692) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Perplexity** — text #091717 (Δ 1.857) — https://brandsweets.com/colors/brands/perplexity
- **Airtable** — text #161616 (Δ 1.956) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.956) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.956) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.956) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.956) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.956) — https://brandsweets.com/colors/brands/ibm-com

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant
- **Estate** (luxury, dark, elegant) — #b08d57, #8a97a5, #c9c9c9, #101418, #eef1f4 — Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color. — tool: https://brandsweets.com/palettes/new/b08d57-8a97a5-c9c9c9-101418-eef1f4 — collection: https://brandsweets.com/palettes/luxury
- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold
- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon
- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome
- **Ink Wash** (monochrome, dark, neutral, elegant) — #d9d9d9, #8c8c8c, #f2f2f2, #121212, #ededed — Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking. — tool: https://brandsweets.com/palettes/new/d9d9d9-8c8c8c-f2f2f2-121212-ededed — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101310-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#101310" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.