# #10110d

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#10110d`
- RGB: rgb(16, 17, 13)
- HSL: hsl(75, 13%, 6%)
- OKLCH: oklch(0.175 0.008 118.7)
- Relative luminance: 0.0054
- Nearest named color: Sinister (#12110e, Δ 0.473) — https://brandsweets.com/colors/sinister
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/10110d

## Tints & shades

- Tints (toward white): #292b21, #414535, #5c624b, #757c5f, #8d9575, #a2a88f, #b7bca9, #cfd3c5, #e5e7df, #fafbf9
- Shades (toward black): #10110d, #10110d, #0e0e0b, #0e0e0b, #0e0e0b, #0e0e0b, #0e0e0b, #0b0c09, #0b0c09, #0b0c09

## Harmonies

- Complementary: #0e0d11
- Analogous: #11100d, #0e110d
- Triadic: #0d1011, #110d10
- Split-complementary: #0d0e11, #100d11
- Tetradic: #0d1110, #0e0d11, #110d0e

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.95:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #72795d (4.61:1); AA: background → #7d7d7d (4.6:1); AAA: text → #91997a (7.04:1); AAA: background → #9e9e9e (7.07:1)

## Brands using this color

- **American Express** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/americanexpress-com
- **Behance** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/behance-net
- **Calm** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/calm-com
- **Intercom** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/intercom-com
- **Klarna US** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/klarna-com
- **Miro** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/miro-com
- **Paddle** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/paddle-com
- **PayPal** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/paypal-com
- **Plaid** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/plaid-com
- **PostHog** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/posthog-com
- **Reddit** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/reddit-com
- **Remix** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/remix-run
- **Replit** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/replit
- **Vercel** — text #111111 (Δ 0.863) — https://brandsweets.com/colors/brands/vercel
- **Wise** — text #0e0f0c (Δ 0.908) — https://brandsweets.com/colors/brands/wise-com
- **Robinhood** — text #110e08 (Δ 1.237) — https://brandsweets.com/colors/brands/robinhood-com
- **Twitch** — text #0e0e10 (Δ 1.597) — https://brandsweets.com/colors/brands/twitch-tv
- **Linear** — text #0d0e10 (Δ 1.667) — https://brandsweets.com/colors/brands/linear
- **Anthropic** — text #141413 (Δ 1.713) — https://brandsweets.com/colors/brands/anthropic
- **Asana** — text #0d0d0d (Δ 1.782) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 1.782) — https://brandsweets.com/colors/brands/render-com
- **Runway** — primary #141414 (Δ 1.829) — https://brandsweets.com/colors/brands/runwayml-com

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark
- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/10110d-b4bea2-4e70df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#10110d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.