# #100d11

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#100d11`
- RGB: rgb(16, 13, 17)
- HSL: hsl(285, 13%, 6%)
- OKLCH: oklch(0.165 0.01 317.7)
- Relative luminance: 0.0044
- Nearest named color: Black Sheep (#0f0d0d, Δ 0.897) — https://brandsweets.com/colors/black-sheep
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/100d11

## Tints & shades

- Tints (toward white): #29212b, #413545, #5c4b62, #755f7c, #8d7595, #a28fa8, #b7a9bc, #cfc5d3, #e5dfe7, #faf9fb
- Shades (toward black): #100d11, #100d11, #0e0b0e, #0e0b0e, #0e0b0e, #0e0b0e, #0e0b0e, #0b090c, #0b090c, #0b090c

## Harmonies

- Complementary: #0e110d
- Analogous: #0e0d11, #110d10
- Triadic: #11100d, #0d1110
- Split-complementary: #10110d, #0d110e
- Tetradic: #110e0d, #0e110d, #0d1011

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #856d8d (4.57:1); AA: background → #7d7d7d (4.69:1); AAA: text → #a28fa8 (7.03:1); AAA: background → #9c9c9c (7.03:1)

## Brands using this color

- **Twitch** — text #0e0e10 (Δ 0.643) — https://brandsweets.com/colors/brands/twitch-tv
- **Linear** — text #0d0e10 (Δ 0.786) — https://brandsweets.com/colors/brands/linear
- **Asana** — text #0d0d0d (Δ 1.11) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 1.11) — https://brandsweets.com/colors/brands/render-com
- **Wise** — text #0e0f0c (Δ 1.582) — https://brandsweets.com/colors/brands/wise-com
- **American Express** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/americanexpress-com
- **Behance** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/behance-net
- **Calm** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/calm-com
- **Intercom** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/intercom-com
- **Klarna US** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/klarna-com
- **Miro** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/miro-com
- **Paddle** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/paddle-com
- **PayPal** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/paypal-com
- **Plaid** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/plaid-com
- **PostHog** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/posthog-com
- **Reddit** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/reddit-com
- **Remix** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/remix-run
- **Replit** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/replit
- **Vercel** — text #111111 (Δ 1.61) — https://brandsweets.com/colors/brands/vercel
- **Coinbase** — text #0a0b0d (Δ 1.72) — https://brandsweets.com/colors/brands/coinbase
- **Hugging Face** — primary #0b0f19 (Δ 1.819) — https://brandsweets.com/colors/brands/huggingface-co

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Terminal** (technical, dark, modern) — #3fb950, #58a6ff, #f778ba, #0b0f14, #e6edf3 — Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare. — tool: https://brandsweets.com/palettes/new/3fb950-58a6ff-f778ba-0b0f14-e6edf3 — collection: https://brandsweets.com/palettes/technical
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark
- **Midnight Luxe** (luxury, dark, elegant) — #cbb26a, #8b83a8, #b8b8c8, #0a0a12, #efe9dd — Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size. — tool: https://brandsweets.com/palettes/new/cbb26a-8b83a8-b8b8c8-0a0a12-efe9dd — collection: https://brandsweets.com/palettes/luxury
- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold
- **Velvet** (luxury, dark, bold) — #9f1239, #6b2a47, #e5b769, #120a10, #f5e9ee — Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark. — tool: https://brandsweets.com/palettes/new/9f1239-6b2a47-e5b769-120a10-f5e9ee — collection: https://brandsweets.com/palettes/luxury

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/100d11-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#100d11" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.