# #100b09

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#100b09`
- RGB: rgb(16, 11, 9)
- HSL: hsl(17, 28%, 5%)
- OKLCH: oklch(0.155 0.01 43.3)
- Relative luminance: 0.0037
- Nearest named color: Asphalt (#130a06, Δ 0.889) — https://brandsweets.com/colors/asphalt
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/100b09

## Tints & shades

- Tints (toward white): #2e1f1a, #4e362c, #6c4a3d, #895e4d, #a77662, #b78f80, #c8a99d, #d8c3ba, #ebe0db, #fbf9f8
- Shades (toward black): #100b09, #100b09, #100b09, #100b09, #100b09, #0d0907, #0d0907, #0d0907, #0d0907, #0d0907

## Harmonies

- Complementary: #090e10
- Analogous: #10090b, #100f09
- Triadic: #09100b, #0b0910
- Split-complementary: #09100f, #090b10
- Tetradic: #0b1009, #090e10, #0f0910

## Colors that go with #100b09

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #100b09 without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #100b09 in 16 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Robinhood's brand system and Pfizer's brand system put Blue beside #100b09, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #100b09 in 10 real palettes, including Render's brand system and Circuit, as the lead colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Circuit (https://brandsweets.com/palettes/technical#circuit), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and State Farm's brand system put Brown beside #100b09, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #100b09, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #100b09 in 4 real palettes, including Velvet and Coffee Bar, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #100b09: 7 real palettes, including Estate and Diner, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.56:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #996956 (4.51:1); AA: background → #7a7a7a (4.56:1); AAA: text → #b68d7c (7.09:1); AAA: background → #9c9c9c (7.12:1)

## Brands using this color

- **Asana** — text #0d0d0d (Δ 1.042) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 1.042) — https://brandsweets.com/colors/brands/render-com
- **Robinhood** — text #110e08 (Δ 1.317) — https://brandsweets.com/colors/brands/robinhood-com
- **Bun** — text #0a0a0a (Δ 1.443) — https://brandsweets.com/colors/brands/bun-sh
- **Framer** — text #0a0a0a (Δ 1.443) — https://brandsweets.com/colors/brands/framer
- **MetaMask** — primary #0a0a0a (Δ 1.443) — https://brandsweets.com/colors/brands/metamask-io
- **MetaMask** — text #0a0a0a (Δ 1.443) — https://brandsweets.com/colors/brands/metamask-io
- **Pfizer** — primary #0a0a0a (Δ 1.443) — https://brandsweets.com/colors/brands/pfizer-com
- **Pfizer** — text #0a0a0a (Δ 1.443) — https://brandsweets.com/colors/brands/pfizer-com
- **Olympics** — text #0d0d10 (Δ 1.474) — https://brandsweets.com/colors/brands/olympics-com
- **Coinbase** — text #0a0b0d (Δ 1.487) — https://brandsweets.com/colors/brands/coinbase
- **Wise** — text #0e0f0c (Δ 1.496) — https://brandsweets.com/colors/brands/wise-com
- **Twitch** — text #0e0e10 (Δ 1.534) — https://brandsweets.com/colors/brands/twitch-tv
- **Linear** — text #0d0e10 (Δ 1.573) — https://brandsweets.com/colors/brands/linear

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark
- **Velvet** (luxury, dark, bold) — #9f1239, #6b2a47, #e5b769, #120a10, #f5e9ee — Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark. — tool: https://brandsweets.com/palettes/new/9f1239-6b2a47-e5b769-120a10-f5e9ee — collection: https://brandsweets.com/palettes/luxury

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/100b09-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#100b09" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.