# #100b04

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#100b04`
- RGB: rgb(16, 11, 4)
- HSL: hsl(35, 60%, 4%)
- OKLCH: oklch(0.153 0.019 80.3)
- Relative luminance: 0.0036
- Nearest named color: Asphalt (#130a06, Δ 1.067) — https://brandsweets.com/colors/asphalt
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/100b04

## Tints & shades

- Tints (toward white): #35240d, #5e4117, #835a21, #ab762b, #cd8f37, #d6a35c, #e0ba85, #eacfa9, #f4e6d2, #fdfaf7
- Shades (toward black): #100b04, #100b04, #100b04, #100b04, #100b04, #100b04, #100b04, #100b04, #100b04, #100b04

## Harmonies

- Complementary: #040910
- Analogous: #100504, #0f1004
- Triadic: #04100b, #0b0410
- Split-complementary: #040f10, #050410
- Tetradic: #041005, #040910, #10040f

## Colors that go with #100b04

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #100b04 without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #100b04 in 16 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Robinhood's brand system and Pfizer's brand system put Blue beside #100b04, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #100b04 in 10 real palettes, including Render's brand system and Circuit, as the lead colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Circuit (https://brandsweets.com/palettes/technical#circuit), Neobank (https://brandsweets.com/palettes/vivid#neobank), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and State Farm's brand system put Brown beside #100b04, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #100b04, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #100b04: 7 real palettes, including Estate and Diner, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 9 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #100b04, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b6b27 (4.53:1); AA: background → #7a7a7a (4.57:1); AAA: text → #c88932 (7.08:1); AAA: background → #9c9c9c (7.14:1)

## Brands using this color

- **Robinhood** — text #110e08 (Δ 1.316) — https://brandsweets.com/colors/brands/robinhood-com
- **Wise** — text #0e0f0c (Δ 1.927) — https://brandsweets.com/colors/brands/wise-com
- **Asana** — text #0d0d0d (Δ 1.951) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 1.951) — https://brandsweets.com/colors/brands/render-com

## Curated palettes containing it

- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/100b04-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#100b04" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.