# #100a0e

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#100a0e`
- RGB: rgb(16, 10, 14)
- HSL: hsl(320, 23%, 5%)
- OKLCH: oklch(0.155 0.013 338.9)
- Relative luminance: 0.0036
- Nearest named color: Black Sheep (#0f0d0d, Δ 1.269) — https://brandsweets.com/colors/black-sheep
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/100a0e

## Tints & shades

- Tints (toward white): #2c1b26, #4b2f42, #68415b, #845273, #a1688e, #b285a3, #c4a1b8, #d6bdce, #e9dce5, #fbf9fa
- Shades (toward black): #100a0e, #100a0e, #100a0e, #100a0e, #100a0e, #0d080b, #0d080b, #0d080b, #0d080b, #0d080b

## Harmonies

- Complementary: #0a100c
- Analogous: #0f0a10, #100a0b
- Triadic: #0e100a, #0a0e10
- Split-complementary: #0b100a, #0a100f
- Tetradic: #100f0a, #0a100c, #0a0b10

## Colors that go with #100a0e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #100a0e without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #100a0e in 16 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Pfizer's brand system and Robinhood's brand system put Blue beside #100a0e, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #100a0e in 10 real palettes, including Render's brand system and Twitch's brand system, as the lead colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Circuit (https://brandsweets.com/palettes/technical#circuit), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Garnet put Brown beside #100a0e, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #100a0e, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #100a0e: 7 real palettes, including Estate and Diner, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 9 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #100a0e, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.59:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d6289 (4.54:1); AA: background → #7a7a7a (4.56:1); AAA: text → #b488a6 (7.01:1); AAA: background → #9c9c9c (7.14:1)

## Brands using this color

- **Olympics** — text #0d0d10 (Δ 1.21) — https://brandsweets.com/colors/brands/olympics-com
- **Coinbase** — text #0a0b0d (Δ 1.383) — https://brandsweets.com/colors/brands/coinbase
- **Asana** — text #0d0d0d (Δ 1.385) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 1.385) — https://brandsweets.com/colors/brands/render-com
- **Twitch** — text #0e0e10 (Δ 1.493) — https://brandsweets.com/colors/brands/twitch-tv
- **Linear** — text #0d0e10 (Δ 1.544) — https://brandsweets.com/colors/brands/linear
- **Bun** — text #0a0a0a (Δ 1.651) — https://brandsweets.com/colors/brands/bun-sh
- **Framer** — text #0a0a0a (Δ 1.651) — https://brandsweets.com/colors/brands/framer
- **MetaMask** — primary #0a0a0a (Δ 1.651) — https://brandsweets.com/colors/brands/metamask-io
- **MetaMask** — text #0a0a0a (Δ 1.651) — https://brandsweets.com/colors/brands/metamask-io
- **Pfizer** — primary #0a0a0a (Δ 1.651) — https://brandsweets.com/colors/brands/pfizer-com
- **Pfizer** — text #0a0a0a (Δ 1.651) — https://brandsweets.com/colors/brands/pfizer-com
- **Airbus** — primary #070b11 (Δ 1.966) — https://brandsweets.com/colors/brands/airbus-com
- **Airbus** — text #070b11 (Δ 1.966) — https://brandsweets.com/colors/brands/airbus-com

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark
- **Midnight Luxe** (luxury, dark, elegant) — #cbb26a, #8b83a8, #b8b8c8, #0a0a12, #efe9dd — Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size. — tool: https://brandsweets.com/palettes/new/cbb26a-8b83a8-b8b8c8-0a0a12-efe9dd — collection: https://brandsweets.com/palettes/luxury
- **Velvet** (luxury, dark, bold) — #9f1239, #6b2a47, #e5b769, #120a10, #f5e9ee — Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark. — tool: https://brandsweets.com/palettes/new/9f1239-6b2a47-e5b769-120a10-f5e9ee — collection: https://brandsweets.com/palettes/luxury
- **Arcade** (neon, vivid, dark, bold) — #ff2e88, #00f0ff, #faff00, #0a0a14, #f5f5ff — Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up. — tool: https://brandsweets.com/palettes/new/ff2e88-00f0ff-faff00-0a0a14-f5f5ff — collection: https://brandsweets.com/palettes/neon
- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/100a0e-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#100a0e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.