# #100a04

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#100a04`
- RGB: rgb(16, 10, 4)
- HSL: hsl(30, 60%, 4%)
- OKLCH: oklch(0.15 0.018 72.4)
- Relative luminance: 0.0034
- Nearest named color: Asphalt (#130a06, Δ 0.955) — https://brandsweets.com/colors/asphalt
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/100a04

## Tints & shades

- Tints (toward white): #35210d, #5e3b17, #835221, #ab6b2b, #cd8237, #d6995c, #e0b385, #eac9a9, #f4e3d2, #fdfaf7
- Shades (toward black): #100a04, #100a04, #100a04, #100a04, #100a04, #100a04, #100a04, #100a04, #100a04, #100a04

## Harmonies

- Complementary: #040a10
- Analogous: #100404, #101004
- Triadic: #04100a, #0a0410
- Split-complementary: #041010, #040410
- Tetradic: #041004, #040a10, #100410

## Colors that go with #100a04

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #100a04 without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #100a04 in 16 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Robinhood's brand system and Pfizer's brand system put Blue beside #100a04, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #100a04 in 10 real palettes, including Circuit and Render's brand system, as the lead colour. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Neobank (https://brandsweets.com/palettes/vivid#neobank), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and State Farm's brand system put Brown beside #100a04, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #100a04, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #100a04: 7 real palettes, including Estate and Diner, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 9 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #100a04, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a7692a (4.7:1); AA: background → #7a7a7a (4.58:1); AAA: text → #ce853b (7.04:1); AAA: background → #9c9c9c (7.17:1)

## Brands using this color

- **Robinhood** — text #110e08 (Δ 1.6) — https://brandsweets.com/colors/brands/robinhood-com
- **Bun** — text #0a0a0a (Δ 1.906) — https://brandsweets.com/colors/brands/bun-sh
- **Framer** — text #0a0a0a (Δ 1.906) — https://brandsweets.com/colors/brands/framer
- **MetaMask** — primary #0a0a0a (Δ 1.906) — https://brandsweets.com/colors/brands/metamask-io
- **MetaMask** — text #0a0a0a (Δ 1.906) — https://brandsweets.com/colors/brands/metamask-io
- **Pfizer** — primary #0a0a0a (Δ 1.906) — https://brandsweets.com/colors/brands/pfizer-com
- **Pfizer** — text #0a0a0a (Δ 1.906) — https://brandsweets.com/colors/brands/pfizer-com

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical
- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/100a04-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#100a04" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.