# #100741

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#100741`
- RGB: rgb(16, 7, 65)
- HSL: hsl(249, 81%, 14%)
- OKLCH: oklch(0.197 0.101 278.9)
- Relative luminance: 0.0064
- Nearest named color: Deadly Depths (#111144, Δ 2.401) — https://brandsweets.com/colors/deadly-depths
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/100741

## Tints & shades

- Tints (toward white): #180b66, #220f8f, #2b13b4, #3517de, #4f34ea, #6f59ee, #9382f2, #b3a7f6, #d7d1fa, #f7f6fe
- Shades (toward black): #0e063c, #0d0637, #0c0533, #0b052e, #0a042a, #090425, #080320, #07031c, #060217, #040212

## Harmonies

- Complementary: #384107
- Analogous: #071b41, #2c0741
- Triadic: #410f07, #07410f
- Split-complementary: #412c07, #1b4107
- Tetradic: #41071b, #384107, #07412c

## Colors that go with #100741

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #100741: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #100741 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gallery (https://brandsweets.com/palettes/editorial#gallery), Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #100741 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com), Kia (https://brandsweets.com/colors/brands/kia-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #100741's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #100741 in 15 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Penpot's brand system and League of Legends's brand system put Blue beside #100741, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #100741 in 10 real palettes, including Gemstone and Twitch's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and State Farm's brand system put Brown beside #100741, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #735dee (4.53:1); AA: background → #7d7d7d (4.52:1); AAA: text → #9787f2 (7.06:1); AAA: background → #a1a1a1 (7.2:1)

## Brands using this color

- **Penpot** — primary #100c3c (Δ 1.378) — https://brandsweets.com/colors/brands/penpot-app
- **Allbirds** — secondary #090c43 (Δ 1.512) — https://brandsweets.com/colors/brands/allbirds-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/100741-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#100741" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.