# #100731

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#100731`
- RGB: rgb(16, 7, 49)
- HSL: hsl(253, 75%, 11%)
- OKLCH: oklch(0.177 0.078 285.3)
- Relative luminance: 0.0048
- Nearest named color: Quiet Abyss (#160435, Δ 1.64) — https://brandsweets.com/colors/quiet-abyss
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/100731

## Tints & shades

- Tints (toward white): #1d0d59, #29127d, #3618a5, #431dcd, #5b36e2, #795ae7, #9982ed, #baaaf3, #d7cef8, #f8f6fe
- Shades (toward black): #0f062d, #0f062d, #0d0628, #0c0524, #0c0524, #0a041f, #09041b, #070316, #070316, #060312

## Harmonies

- Complementary: #283107
- Analogous: #071331, #250731
- Triadic: #311007, #073110
- Split-complementary: #312507, #133107
- Tetradic: #310713, #283107, #073125

## Colors that go with #100731

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #100731: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #100731's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #100731: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com), Kia (https://brandsweets.com/colors/brands/kia-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #100731: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #100731 in 16 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Penpot's brand system and League of Legends's brand system put Blue beside #100731, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Kia (https://brandsweets.com/colors/brands/kia-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #100731 in 10 real palettes, including Gemstone and Twitch's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Garnet put Brown beside #100731, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c5ee8 (4.62:1); AA: background → #7d7d7d (4.65:1); AAA: text → #9d87ee (7.13:1); AAA: background → #9e9e9e (7.15:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/100731-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#100731" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.